Vaishnavi As The Name Suggests “power”, This Young Womenpreneur Is On A Mission To Deliver The Power Of Beauty And Inner Self-confidence Of The People Of India. She Is On A Mission To Re-develop The Concept Of Beauty By Democratizing Medical-grade Skin Products For All. She Says,” My Main Aim Is To Break All The Shackles Of Age-old Beauty And Skincare Myths And Introduce Medical-grade Skincare Product Range That Delivers Real Results.” Her Product Range Not Only Beautifies People But Also Educates Them On The Right Methods Of A Skin-care Routine.

Vaishnavi started her career in the entrepreneurship ecosystem as one of the early team members of a data intelligence and market research startup called Street bees in London. After her master’s degree from UCL (University College London), her journey in the entrepreneurship ecosystem continued after moving back to India and working at an incubator and accelerator called DLabs at the Indian School of Business (ISB).

Her inclination was always towards startups and working in the entrepreneurship ecosystem as she found the experience very empowering, rewarding, and challenging. Since her undergraduate degree at the University of Bath, the UK she had done several work placements and internships in London, Singapore, and India.
Being a pro-active person, she always maintains a proper routine that brings productive results. Vaishnavi says, “Entrepreneurship was the space where I found joy since learning and working never stopped.”

About the company

Unsweetened beauty is a knowledge-first, D2C lifestyle beauty brand offering multi-category products. They are on a mission to democratize medical-grade skincare for everyone by creating easy-to-understand, science-backed, comprehensive skincare knowledge & products for all. They believe beauty should empower and are dedicated to transforming the way we feel in our skin.

It’s India’s 1st free and accessible online Skin School which includes video explainers, a skincare dictionary, skincare myths, ideal skincare routine that can be followed along with product and treatment recommendations by leading skincare experts. More features that would benefit individuals who are new to skincare or skincare enthusiasts will be released next year.

The product lines of Unsweetened beauty are developed on these philosophies:

• Easy-to-use – products
• Medical Grade
• For ALL of your skin
• Affordable

The products will be launching in November 2021.
The products that will be launching are cosmeceuticals products, i.e. a hydride of cosmetic products and pharmaceutical products targeting various skin concerns such as pigmentation, acne, dryness, dullness and ageing.

The client base of Unsweetened Beauty

The client base of Unsweetened beauty is anyone who wants healthy skin. Mostly middle-class women and men with an age range of 16 years to 40 years living in tier 1 & 2 cities and are social media users who purchase online products.

Recently we interacted with the Key person Ms. Vaishnavi Reddy Bezawada, Co-Founder at Unsweetened Beauty. Her entrepreneurial journey has been inspiring for many youngsters who dream to be an entrepreneur. Here’s what she has to say about her journey and experience.

What have been the biggest challenges you’ve had to overcome ?

My biggest challenges have been my biggest lessons. I feel very grateful and fortunate for all my experiences that are derived from the challenges that I faced. As cliché as it sounds, being a girl people just don’t take you as seriously as they would take a man, right from family and friends to colleagues and professionals. This challenge motivated me to work harder as I felt I had to work harder to prove my self.

What does revolution mean to you ?

I feel revolution is linked to hope. Revolution should make people feel better or make something better than we found it. We are on a mission to revolutionize the beauty and skincare industry by redefining the traditional beauty standards through our medical-grade products that are effective and address skin concerns.

How has the industry changed over the years ?

The lifestyle and beauty industry especially the skincare industry has changed over the years. Companies, brands, and individuals are trying to start conversations around skin positivity and are moving away from skin whitening or lightening creams.

When it comes to the company, what are you most proud of ?

When it comes to the company, I feel proudest of making someone feel empowered. The time when someone messaged us saying the first time, they dared to take a photo without a filter was after they spoke to us about their skin concerns.

What do you see as the most difficult task in being in your Industry ?

Customers are overwhelmed with the number of beauty products and are confused the unrealistic beauty standards and expectations. The most difficult task in the industry is to change people’s mindset as people still believe homemade products, chemical-free products are best whereas, water itself is a chemical! We are here to change people’s mindset through scientific evidence and stating facts as facts and not sugarcoat them.
Unsweetened beauty is here to make individuals feel empowered through three ways i.e., knowledge which is achieved through unsweetened skin school + sense of belonging via the unsweetened family that is a community where people share stories, learn from others & redefine the unrealistic beauty standards & finally treatment product that is pleasant to use and have real medical benefits.

How do you encourage creative thinking within your organization ?

We are trying to build a team where everyone’s opinions are valued regardless of the employee’s role. We encourage our team members to be proactive and come up with their ideas once we give them an overview of what is required. And last but not the least, appreciating and rewarding others.

Which one thing do you wish you’d done differently ?

Being in the very initial stage of our startup, establishing proper procedures has been quite difficult. This taught me that most things don’t go according to a plan but it is still very important to have a plan because it gives direction and structure.