Ecommerce platform Meesho, which has raised capital from investors such as SoftBank and Fidelity, told sellers and suppliers in a communication earlier this week that it would automatically “drop the price” at a sales event on Thursday. Meesho’s communication to sellers comes at a time when major foreign-owned rivals such as Amazon India and Walmart’s Flipkart are under scrutiny for discounts offered on their platforms. described as “what is”