In the last few years, digital marketing has had a strong presence in the primary industries.
Digital marketing has affected the way we read, the way we present, and consume data.

Madhulika Joshii Paalod, the Founder and CEO of Martist Services Private Limited, is a famous personality in this ever-growing digital marketing sector.

Martist is known for encouraging mindfulness in every aspect of integrated marketing.

A Quick Introduction of Martist

Martist is a group agency focused on an integrated approach. It aims marketing agency that aims to bring mindfulness to every marketing solution. Martist operates with different verticals like digital marketing, content marketing, creative design, brand product packaging, video concept and production. Martist has a PR and outdoor media vertical too, thus offering an integrated marketing approach.

Madhulika – The Brain Behind Martist

Madhulika is the brain behind her well-renowned brand in the digital marketing sector. She is a very enthusiastic person, having work experience of over 20 years. She comes from a marketing and communication background and has worked for various Indian brands.

The Challenges Madhulika Faced While Establishing This Brand

As per Madhulika, her journey of establishing The Martist wasn’t an overnight process. Making every attempt to cut through the clutter and noise in this industry, creating a culture where the team breeds in positivity and creativity, respecting relationships more than the bottom line, valuing our work and the reason why we are in this business, being credible and transparent in every step of our client interaction, empathizing with client’s business needs and goals- all these are a result of being mindful about the team’s actions.

What She Thinks About The Term Revolution ?

Madhulika feels that revolution is necessary for every person and every industry. She believes that revolution is all about bringing essential and positive changes in life. She also ensures that Martist will definitely evolve the marketing sector in the upcoming years.

What Do The New Changes Occur In The Digital Marketing Sector ?

As the digital marketing sector is rapidly evolving, it has gained a new perspective in the last few years. Madhulika says that recent technological advancements have evolved the way we consume data, make our purchase decisions, etc. Machine learning and artificial intelligence are the next big things in the digital marketing sector.

Let’s Talk About The Client Base Of Martist

Madhulika keeps the business processes very simple and sorted. She has different subsidiaries according to the types of clients. Her primary clients are from the lifestyle, FMCG, and hospitality sectors. On the other hand, she has a different subsidiary for her MSMEs and BTE clients.

What Is Madhulika Proud Of ?

After staying in the corporate world for more than 20 years, she is very proud of her own brand. The way her team members are staying productive and overcoming the challenges also makes her very proud.

What Are The Difficulties Madhulika Faces In The Digital Marketing Sector?

‘Mindfulness’ is the term that made Martist a renowned brand in the digital marketing sector. Martist is known for delivering mindful marketing solutions; she feels that thorough research and analysis are the significant difficulties. Staying fully dedicated and following the latest market trends are also important.

What Madhulika Prefers To Do In The Non-Working Days ?

Being a women entrepreneur, she strongly believes in women’s empowerment. She loves reading and listening to calm music. Madhulika also has her own podcast, ‘Brewing Talks,’ about entrepreneurship, ideas, creativity, and women empowerment. In her free time, she also records video content for her podcast show.

What Is The Major Decision She Has Taken For Her Brand ?

The company’s vision is the top priority for Madhulika. She makes sure her vision is constantly flowing from top to bottom in her company. Prioritizing the company’s vision is one of her major decisions. She continually takes decisions regarding the company’s scaling plans.

What Are Her Thoughts On Promoting Creativity Within The Organization?

Madhulika feels that promoting creativity is very necessary for every organization. She fosters creativity within Martist through open communication, socialization, and team brainstorming activities.

What Are Her Future Plans?

Madhulika is taking every necessary action for growing Martist rapidly in the upcoming years. She has some good plans of launching new initiatives in the marketing and technology sector.

What Is The Advice She Has For The Readers?

She believes that everyone should be happy with their present lives but should never forget to plan for the future. This same message she wants to convey youngsters

The Final Thoughts She Wants To Share With Her Readers

Madhulika believes that the world is rapidly evolving, one should always stay agile for making a positive revolution in his/her life. Staying agile is necessary to overcome challenges in career growth.

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