Delente Technologies Solving Auto & Ad Technology for consumers and businesses, at scale

Incorporated in March 2021, Delente Technologies Pvt. Ltd. was founded with the goal of leading data-driven consumer experiences in the online sphere.

They have an 80-person strong team in technology, marketing, business, and other areas with offices in NCR, Mumbai, and Bangalore.

The company started as Delente Ads, an advertising technology platform that used a data-driven and customer-focused strategy to address the problem of digital outreach to the ideal customer segments. For digital marketers, it offers a whole funnel marketing solution. By optimizing the marketing funnel to produce brand lift, search lift, and incrementality, they assist clients in extending the reach of their audience-targeted audiences beyond Google Ads/Meta and offer up to 40% budget savings. They offer a variety of solutions under this, including performance marketing and brand solutions. In this business, we are affiliated with more than 50 companies and are expanding 20% MOM.

The umbrella brand’s automotive technology platforms, www.carbike360.com and www.cmv360.com, are aimed at direct-to-consumer (D2C) audiences with the goal of transforming the automotive purchase environment and consumer experience with AI-driven solutions.

Virtual test drives, automobile configuration, bargains, warranties, and loan clearance in under 60 minutes are luring buyers to feel the immersive experience and have cars delivered to their homes as online markets are springing up all over the internet. They are resolving them in stages. The two platforms mentioned above currently receive more than 10 million unique visitors each month.

The Key persons – Mukesh Rajauria- Founder and CEO of Delente Technologies Pvt. Ltd.

Mukesh Rajauria- The man on a mission to build a new age Autotech and electronics category businesses.

Mukesh is a passionate business professional, who loves to take challenges and turn dreams into reality. Mukesh is rigorously working on an AI/ML-based Autotech platform to solve some of the complex buying problems in advertising and auto technology. He is an EX- Consulting CXO M&M Group Co. and EX- CEO Autoportal India. Mukesh is a seasoned online media guy and has a plethora of understanding of the latest trends. His strong willpower and sheer efforts have enabled Delente Technologies Pvt. Ltd. To reach great heights of success in no time.

Mr. Sagar Das- Co-Founder

Sagar has a long and distinguished career in business,tech, and product domains, both in executive and entrepreneurial capacities(from Product head at Zee,Co-Founder at Autoportal to SVP Business at Acko).

Recently, Entrepreneur Insights has recognized the efforts and fast-paced growth of Delente Technologies and thus included in forecasting the company as The Company of the Year of 2022.

The biggest challenges that Delente had to overcome

Delente entered the market when it was populated with other players. But for them, the greatest advantage was the prior hands-on expertise in digital technology & consumer understanding to solve problems at scale. The biggest challenge was to create a hyper-strong team who can work on the above mission-critical products.

Entrepreneur insights: Which one thing do you wish you’d done differently?

On this question, Mukesh thought for a minute and said, “We could have started it a bit early on. But it does not matter as consumer education by other players has been done by spending a fair amount of investor dollars, which we do not have to spend for the same reason. As a company, we were clear about the consumer problems from the beginning for Auto and Ad Tech. Hence persistent high-speed execution was key for us to become profitable with scale within this limited time.”

Entrepreneur Insights: What does revolution mean for Delente?

For Delente, digitization, transparency, and speed – with real solutions for consumers – is the revolution. The industry is racing towards a new world. Both the entities that the team is dealing with, have already seen a lot of sparks and are getting towards maturity. They are looking towards being the major contributor in its growth journey.

Entrepreneur insights: How has the industry changed over the years?

The automobile industry is shifting gears. Fueled by technological advances, changing consumer behavior, and global pandemic disruptions, the industry is racing towards a new world.

With customer centricity at the helm of their operations, automakers are doing all they can to elevate the customer experience by offering virtual showroom experience, sustainable electric and hybrid vehicles, affordable pre-owned cars, and lucrative deals. In a digital-first world, the automobile industry can forge new paths to success by stepping up its transformation efforts through the virtual showroom, personalized buying experience, and addressing the needs of customers and changing times.

At the same time, advertising technology has evolved a lot over a period of time to effectively target audiences with optimal effectiveness. The availability of multiple mediums to deliver advertising at various touch points via AI has made digital advertising more fruitful to advertisers than any other platform.

The client base.

Delente deals with direct consumers, SMEs, and big corporations. They have highly engaging direct consumers on their platforms: 10 Mil unique direct consumers who are spending more than 6 pages on the website with an average time spent of more than 5 mins. More than 40% of customers come back to the website to continue their research.  Month on month, they are working with 60%+ passenger vehicle(PV) and 40%+ commercial vehicle(CV) OEMs in India.

Entrepreneur Insights: When it comes to Delente as a company, what are you most proud of?

• Mukesh conveyed they are proud of multiple facts as a company, that includes:
• Building a solid team within one year’s time.
• Growing traffic from 0 – 10 Mil in the Auto platform within 1 year of inception.
• Solving consumer problems with Five Star feedback
• Consistently 50 + advertisers’ retention with us month & month and growing their spends with Delente Technologies
• Meeting revenue MOM as per business plan.

The most difficult task in being in your Industry

Innovating things at a faster pace and keeping a high bar of consumer lens.

The most important decisions you make as a leader of your organization?

As a leader, the top priority is to build a high-performing team & stellar partnerships. The primary mission of the business is to be long-term, with sustained profitability, and not just revenue growth. Profitability is a real measurement of efficiency.

Encouraging creative thinking within the organization

On this topic, Mukesh revealed that for them creativity builds up when there’s clarity hence, as a team they always ask Why? What? is important for the consumer or partner? The above two words drive them to figure out, How to solve? and How to solve at a scale. They always have a problem-solving session to innovate what they do & they always respond enthusiastically to all ideas.

Future endeavours

The aim is to solve real problems in the coming future whereby technology plays a pivotal role in transforming consumer solutions –

Auto Space: We want to be in the entire customer journey from purchase to high level of digital engagement to the ownership experience.

Ad Tech: Become the hub of innovation by creating maximum value using data, platforms and collaborations at global scale.

Business: Keep scaling the business, keep increasing the market share, and keep improving the financial health of the company

The best advice you can give to our readers?

Mukesh Rajauria says, “Define your skills and weaknesses, like what you have to offer, how it’s unique, and how you can plan on growing your offering. Try to prepare yourself mentally and practically for anything that could go wrong and how you would deal with it.”

-Indrani Banarjee