APL Apollo’s strategy is based on four pillars: construction revolution, innovation, the new initiative, and market creation.

APL Apollo is one of the leading brands among structural steel tube manufacturers in India. It is the largest structural steel tube company with the range of 1500 + SKUs. The performance of the company has been committed to Refining Excellence and its turnover is increasing every year at a sustained growth rate, which is also increasing the valuation of the company in the stock market.

The company is ISO 9002 and ISO 9001 certified, so when it comes to quality, there’s no question of compromise. The company is also certified as a recognized export house. All these are the reasons why APL Apollo is considered the Global Business Icon—2022 by Entrepreneur Insights.

Recently, we got an opportunity to interact with Mr. Sanjay Gupta, Chairman of APL Apollo Tubes Limited, who has been the pillar of strength to bring a revolution in the landscape of construction in India. It would not be wrong if we mention him as one of the key contributors to the Make in India concept when it comes to industrial product manufacturing.

Under his prudent leadership, the company has been transformed from a steel tube manufacturer to a trailblazer in India’s building materials industry. APL Apollo has outshined its competitors with innovation and production prowess.

The company’s customer-centric approach has been a critical factor in taking the legacy of structural steel tube manufacturing and gaining a lion market share of 55% in the industry.

The Journey of APL Apollo till Now

Today, APL Apollo is one of the fastest-growing brands that responds, acts, executes, and capitalises on any fast-emerging opportunity to gain first mover advantage. It has started with 10000 metric tons production capacity per annum and over the years, APL Apollo has transformed to 4 million tons production capacity per Year Company.

APL Apollo has 11 plants across the country along with the highest number of SKUs which is like range of 1500+ and 75 registered trademarks, and 16 registered product designs. In India, it has an extended distribution network across the country.

When they entered the market then the market was only about round and circular pipes. APL Apollo thought of how to differentiate and they started manufacturing square and rectangular structural steel tubes, which replaced the conventional products like steel angle & channel and wooden structure and aluminium profile. This is the way they have created a niche market for themselves.

One such innovative product from the stove of APL Apollo is Navrang. It is the world’s first narrow and colour coated sheet which is completely new concept of purlin. It is revolutionary change in the history of PEB and first ever option of pre painted galvanized and galvalume options for purlins.    

Over all they have built the capacity in last couples of years to come up with innovative products all the time.

APL Apollo’s future road map

The way forward for APL Apollo is to be able to keep innovating and create a new market for their products. They are aiming at their new range of 1000/1000 heavy structural steel tubes and thicker colour coated sheet with 1m.m thickness, after the Raipur facility is commissioned. This plant is coming up with a 1.5 million tonne capacity. APL Apollo is going to produce 100% value-added products there. APL Apollo also has a plan for expansion that includes constructing new plants. The ultimate objective of the company is to emerge as a one-stop shop for the largest spectrum of structural steel tubes and to attain the pole position, which will create sustainable value for all stakeholders. They expect those innovative products will surely shoot up their revenue and profit margin.

The company’s target date is 2025 and he hoped to be 4 million tonnes of sales by then, with a capacity of 5 million tonnes.

APL Apollo-Revolution Buzz in the construction industry

Innovation has changed the construction industry, along with more convenient technology and more efficient construction solutions. Today’s construction industry thrives upon speed, quality, cost-effectiveness, and the environment. Tubular technology is a game changer and that is the solution for all four parameters of new-age construction in India. APL Apollo is the first company to bring tubular technology to the Indian market. Unfairly, it has created a revolution.

 APL Apollo has transformed the future of building and construction with its exclusive range of heavy structural tubular products. Steel Building Solutions technology and Apollo Column tubes are known as the heart of Pre-Engineered Buildings (PEB) due to their faster speed of project completion, superior quality, strength, cost-effectiveness, and eco-friendliness.

The entire building can be built on tubular sections (hollow steel sections), which saves time. The fabrication gets much easier with these structural steel tubes. Minimal or no on-ground fabrication is required as it is pre-fabricated, precisely engineered, and cut to length, which speeds up the process and saves around 16 days per slab as compared to conventional or traditional methods of construction.

The leadership team has given keen importance to talent acquisition, organisational build-up, and sustainability, which has uplifted the organisation to hold the pole position in the industry.

APL Apollo’s creative thinking concept

At APL Apollo, the leadership believes in demand-driven innovative initiatives. With the zest to create a market for the next generation of steel building solutions, the company encourages fresh ideas from the employees for holistic empowerment.

APL Apollo introduced the concept of thicker, color coated coils and sheets for PEB Purlins, which is one of the shade of the creative thinking of the team APL Apollo.

Revolution and some of the revolutionary products introduced by APL Apollo

APL Apollo has emerged as the most innovative building materials company in India. APL Apollo introduced cutting-edge Direct Forming Technology (DFT) technology in India, which cost-effectively enables customised products. It can be customised as per every choice and is available in ‘Mera Wala Size’ for structural steel tubes and pipes. The initiative to bring eco-friendly products has introduced high-quality steel-made ‘Apollo Chaukhat’, which is a perfect replacement for traditionally used wooden frames for doors and windows, with inherent advantages. Every 10′ Apollo Chaukhat’ saves a tree. APL Apollo has also introduced a next-gen steel building solution, which helps to boost the speed of project completion and is superior in quality and strength. It is also a cost-effective as well as environmentally friendly solution for tubular construction. ‘Navrang’— The world’s First thicker colour coated sheets and coils with thickness up to 3.00mm in plethora of beautiful colours, introduced by APL Apollo only. Its specialized coating can provide long duration warranty of 10 years at least.

The client base of APL Apollo

The direct clients of APL Apollo are the distributors who are spread all over the nation. But we also care for the entire value chain, which fundamentally has four segments. Starting from our 800+ distributors who sell the products to 50,000+ retailers. These retailers, in turn, sell the products to 200000+ fabricators, architects, and engineers, and finally, from them, it reaches the end consumers.

What is the best advice you can give to our readers?

Sanjay Gupta says, “The mantra is that nothing is impossible if you set your mind to it. With determination and hard work, one can radiate multiple hues of brilliance. “