RIGHT PRODUCT

RIGHT TASTE

Kathi Nation, La Trio Pizza, Shawarma Hut, Italics café

Skyland Group is one of the leading food chains in India with 5 popular food junctions. Food lovers know Skyland Group by the following names- Kathi Nation, La Trio Pizza, Shawarma Hut and Italics cafe. With their quick service restaurant model, the brand is primarily aiming at tier 2 and 3 cities to enjoy the taste of the lip-smacking food menus under the banner name of Kathi Nation, La Trio Pizza, Shawarma Hut and Italics cafe. Entrepreneur Insights salutes the noble intention of the founder, who is on a mission to empower people by providing business opportunities in the form of franchisee partners and also to provide employment to people of tier 2 and 3 cities.

EARN WITH PRIDE” BRAND MOTTO OF SHAWARMA HUT

Talking about COVID-19, Saurabh says, his target for 2022 is to re-employ the people who have lost their job due to pandemic situations. He further says empowering people with good opportunities where they can grow along with the brand is his social responsibility.

DO YOU KNOW?

In this covid situation, the company ran a scheme of Zero Franchise Cost with a low investment business module. The target was to provide a no burden investment with good ROI! The idea was conceived from the thought that it is a crucial time to give back to the society!

Post-Covid, Skyland Group has started with nominal charges for partners who want to run their QSR outlets and desire to become sole proprietors.

Coming to Food, all the food brands under Skyland Group, are in high demand because of their unique recipes, total control on taste due to centralised supply chain management and inhouse production of key products. The brand is always ready to experiment with different regional and international menus. Chitra M Sharma, Business Head say’s.

“People are ready to spend on good food, more so now amidst the pandemic. Online food orders and take away has seen a major thrust in the sale especially during the time“.

THE INITIATING DAYS

Saurabh was passionate and his entrepreneurial ambition has prompted him to start something on his own leaving a well-settled job in one of the top stated hotel properties in India. After completing Hotel Management, he has worked with several renowned brands in Food & Beverage Industry. Therein he learned how this whole industry operates and understood where he can fit into as per the need of the market. Before launching Skyland group, he has had a rich and long experience of working with the Taj Group of hotels.

PRESENCE

Skyland Group has a PAN India presence and is focussing primarily in Tier 2 and Tier 3 cities. The company has made its presence in such regions where bigger brands have not yet penetrated the market. The corporate office is located in Noida and Hyderabad will be their upcoming regional workspace.

CHALLENGES

Controlling and minimizing food wastage is the biggest challenge. Managing overhead costs and keeping a tab on material wastage is going to keep the brand in the race. To run a cost-efficient venture, one needs to control the overhead cost.

“Smart work is the only rule to sustain and succeed.”- says Saurabh.

Customer Base

Their major target audiences are the youth but having said that all food enthusiast form their customer base.