Executive Director Vishakha Mulye Said that the bank has increased its market share from 6% to 7.5% in the last fiscal and is looking forward to continue adding new customers this year.
“India Inc. has bounced back from the pandemic and that is reflected in the business numbers. There are several projections that relate to the total investment production incentives (PLI) plans worth $520 billion over the next five years were announced by the government for sectors with more than 60% exports. Technology will help us tap into this growing market,” Muley said.
The bank will open its new platform named business emerge Even for non ICICI Bank customers just like it has done on its retail banking.
The new trading platform draws on the bank’s success in its retail banking platform, which is capable of converting users into bank customers holding deposits or taking loans.
The bank has already seen 45 lakh downloads, but more importantly, it has been able to sell loan or deposit accounts to 10% of these customers, as ET reported last week.
The bank has increased its market share in the credit card business after the last one reserve Bank of India restricted market leader HDFC In December last year, the bank later lifted the ban in August, but not before ICICI closed the gap with HDFC in terms of cards issued.
Mule said the bank is confident of adding new customers with a wide variety of services to merchants.
Bank will tie up with companies such as India Filing to help traders obtain key registrations and licenses such as business licences, Importer Exporter Code (IEC), GST registration.
It will also help customers verify counter party credibility through business information reports provided by CRIF and Dun & Bradstreet or seek shipment support from logistics companies such as ShipSee and ShipWaves.