Rainbow Softech has been serving customers for over seven years. It’s a venture started by two brothers, Mr. Murthy Rao and Mr. M. Suresh, who have extensive experience in information technology. The company currently provides 360° IT services to its clients overseas. From Administrative to Records and Document Management, and Data Science & Analytics to Sales & Marketing, Rainbow Softech now offers complete service coverage to hundreds of clients spread across the United States, UK, Australia, and Canada.
The founders of Rainbow Softech, M. Murthy Rao and M. Suresh, initially struggled to keep the business running. After many hectic days, sleepless nights, and firm support from family, both were able to take their venture from a data center of a few employees to a company that fulfills all the IT services needs of the businesses and individuals.
Here is what M. Murthy Rao tells about their experience: “I am M. Murthy Rao, founder partner of Rainbow Softech. We are a BPO company that provides all the administrative and backend services to companies in the United States, United Kingdom, Canada, Australia, and more. We started from a small data center with a few employees and were fortunate enough to get some early clients. Since then, we haven’t looked back. Our family also played a crucial role in what has strengthened us to come this far. Our family pushed us to pursue our passion and supported us when we were experiencing difficulties managing the household.”
About M. Murthy Rao and M. Suresh, Founders and Partners of Rainbow Softech
Rainbow Softech is a rapidly growing BPO company. Thanks to the efforts of its founders, M. Murthy Rao and Mr. M. Suresh. have completed their Master of Science in IT, and Mr. Murthy Rao is a bachelor’s degree holder in computers.
“I’ve always believed that technology can play a big role in business, so I decided to learn more about it.” says Mr. M. Murthy Rao, the founder and partner of Rainbow Softech.” Adding to it, Mr. M. Suresh says, “We aim to provide highly professional and specialized IT services to our clients to help them achieve their business goals and requirements.”
Both are from the beginning innovators with a vision to revolutionize customer service, and through their determination, they have been able to build a successful brand in the BPO industry.
They started by hiring only the best people, then focused on providing excellent service to their clients – and their partners – with speed and accuracy. Today their legacy continues as Rainbow Softech maintains its reputation as a reliable partner for outsourcing with excellent service levels, quality of talent, value-added services, and timely delivery. And not to mention its 1000+ smiling clients.
Entrepreneur Insights: What have been the biggest challenges you’ve had to overcome?
Mr. M. Murthy Rao and Mr. M. Suresh: There have been many considerable challenges to overcome as we continue to grow, but we would have to say that the most difficult was when we first started. It is always hard to predict what a new business will be like in 5 or 10 years, so we had to make sure that we were set up with the right strategy for success.
Entrepreneur Insights: Which one do you wish you’d done differently/ what style did you adopt?
Mr. M. Murthy Rao and Mr. M. Suresh: If there is one thing we wish we’d done better as a business, it was to have a solid strategy in place for growing the business. We should have taken more time to cultivate relationships with customers to continue to refer us to work. Quitting was not an option for us because we loved what we were doing too much, but we would have liked to have had a more concrete plan in place so that if it did come time to make a change, we would have been ready – and our customers would be too.
Entrepreneur Insights: What Does Revolution Mean to You?
Mr. M. Murthy Rao: We believe that for us to betruly revolutionary, we must take risks. We must innovate. It is only by maintaining a strong sense of innovation that we can bring about change and improve the lives of our customers. We are constantly searching for ways to improve every aspect of our business, from internal processes to new technologies to better customer service.
Entrepreneur Insights: How Has the Industry Changed Over the Years?
Mr. M. Murthy Rao: The industry has changed quite a lot since its beginning in the 1990s. Back then, most BPOs were single-nationality services that catered to the domestic market. Now, many Indian BPOs are global players that cater to companies from all over the world. The types of services they offer have also increased, with some firms providing just IT support and others going into management consulting or even data processing.
Entrepreneur Insights: Tell Us About the Client Base
Mr. M. Suresh: Rainbow Softech has grown, thanks to the quality of our services rapidly. We started a few years ago, but now with the changing times and growing market, we have expanded and offer our services across the globe in almost every major country. Our clients come from countries such as the United States, UK, Australia & Canada, among others. Our client base includes 1000s of happy customers that are willing to vouch for our work.
Entrepreneur Insights: When It Comes to The Company, What Are You, Most Proud Of?
Mr. M. Suresh: Rainbow Softech is proud to provide outsourced services and solutions that increase our clients’ success. We pride ourselves on quickly analyzing and responding to customer issues, problems, or questions thoroughly and professionally. This is how we have been able to develop long-lasting relationships with our clients.
Entrepreneur Insights: What do you see as the most challenging task in being in your industry?
Mr. M. Murthy Rao: The most challenging task for people in the BPO industry is to handle multiple clients who have various needs and expectations while working under very tight deadlines. It causes a lot of stress and strain on individuals. Also, overworked employees may get frustrated easily when encountering errors while doing their tasks in a complex environment like ours.
Entrepreneur Insights: What do you do when you are not at work?
Mr. M. Murthy Rao: This is a challenging question to answer. I love to do many things in my spare time. It could be a Netflix marathon, or it might be exploring the city I live in. But when I’m not at work, all my downtime is spent on thinking about work and ways to make your company better.
I found that three things make me happy: being creative, efficient, and feeling like others appreciate my creativity.
Entrepreneur Insights: What Are the Most Important Decisions You Make as A Leader of Your Organization?
As a leader, Mr. M. Murthy Rao: One of the most important decisions that I must take is determining how to hire best and develop talent. To find the right people to hire and reward them for success, you also need to manage the expectations that both you and your employees have for performance. While there are many factors to consider, such as cost structure, future growth and development, and the type of marketplace and organization operating within, there are some key challenges.
Entrepreneur Insights: How Do You Encourage Creative Thinking Within Your Organization?
Mr. M. Suresh: The solution to creative thinking is not a single answer. Creative thinking is a mindset and requires tools and strategies. A few simple things within our organization have helped us come a long way in encouraging creative thinking from our team members, such as carefully planning for lunchtime meetings, even if they seem like a waste of time at first. Creating an environment that allows room for differing opinions will go a long way in motivating others to share their ideas with you as well. And remember to reward people for doing so!
Entrepreneur Insights: What Are Some of Your Future Endeavors?
Mr. M. Murthy Rao: Our focus will be to provide excellent and reliable IT outsourcing services to ensure our clients build stronger relationships with our partners by listening to their needs and delivering customized solutions. Rainbow Softech aspires to break new business boundaries in the future years by aiming for continuous development via innovation and creativity. The recognition of Rainbow Softech by Clutch as India’s Top 100 Business Services Providers for 2021 is a seal of trust that has taken consistent effort.
Entrepreneur Insights: What Is the Best Advice You Can Give to Our Readers?
Mr. M. Murthy Rao: Always remember that your real success will come from providing excellent products and services to people. It would help if you found what makes you sick, or else your business will never be as successful as it could be. Take some of my advice and put yourself out there, whether networking with other small business owners or going on Chamber trips. The more you travel and meet new people, the more opportunities will come your way!
Entrepreneur Insights: Is there anything we’re leaving out here that needs to be addressed?
Mr. M. Suresh: Today, BPO offers multiple delivery channels and is being used by organizations in all industries for core processes such as sales, customer support, marketing, and finance. The variety of services provided by BPO vendors today can be overwhelming. To select the right BPO vendor for your organization, it’s helpful to understand the different types of business processes that can be outsourced.