Swiggy One offers unlimited free delivery from restaurants and its grocery delivery service Instamart. Membership can be availed for Rs 299 for first 3 months and Rs 899 for 12 months.
Rival
Launched Zomato Pro Plus In August that offers unlimited free delivery.
The Bengaluru-based company said additional discounts and benefits will be rolled out on Swiggy’s pick up and drop off service offerings including Genie and Meat stores, among others, in the coming months.
“With a mission to provide unparalleled convenience to consumers, we have launched and evolved our offerings across food delivery, express grocery and more. The recently launched Swiggy One program brings all these convenience offerings into a single subscription plan. Which provides immense financial savings/benefits for regular Swiggy users,” said Anuj RathiSVP Revenue & Growth at Swiggy said in a statement.
In
An interview with ET in JulySwiggy’s Sriharsha Majeti had said that 25 per cent of the company’s revenue is coming from non-food delivery businesses and the company is going to invest heavily in non-food sectors. Offering discounts has been a major customer acquisition route for both Zomato and Swiggy.
ET reported on September 28 that Swiggy
In talks to close another financing round at a valuation of $10 billion, in a potential re-rating exercise stocked by Zomato’s market cap, led by US asset manager Invesco, doubled compared to its previous round.