Bangalore: Bharati Balakrishnan has joined Shopify, a platform that enables e-commerce The seller, as its India head, according to a post shared by him on professional networking site LinkedIn on Tuesday. Balakrishnan has worked at Future Group and Paytm Mall, and was also a former executive of Alibaba India.

“We are just getting started in India. I look forward to working with our partner and developer ecosystem to help businesses of all sizes and types build their stores online and improve commerce for all.” can not do!”
she said in the post.

Balakrishnan’s appointment indicates Shopify’s plans for India, even as the domestic market is increasingly moving offline businesses online after the pandemic.

Headquartered in Canada, Shopify allows e-commerce players—large and small—to set up an online store and sell their products. Globally, the company
has been widely adopted From merchants, who are coming to the platform to set up their online stores. As of October 11, the NYSE-listed firm has a market capitalization of $168.17 billion.

Balakrishnan, who has spent the last 15 years in offline retail and ecommerce, was most recently with Future Group as Senior Vice President-Digital Commerce. She was one of the first to be hired by Alibaba in India in 2016 and later joined Paytm Mall, the ecommerce arm of Paytm, in 2018 as its vice president and head of categories.