New Delhi: digital logistics platform shiprocket on Thursday said it has partnered with a sector-agnostic accelerator overcrowding To launch an accelerator program aimed at investing approximately $1 million in direct-to-consumer (D2C) startups. NS RocketFuel X Huddle Accelerator program aims to invest approximately $1 million for mentoring D2C Startup From initial to developmental stages.

RocketFuel X Huddle will accept applications until October 22 from relevant startups that sell products directly to consumers.

“Focusing on D2C startups in the food and beverage, beauty and personal care, fashion and apparel, and home improvement categories, the accelerator program will invest up to $1 million, with equity investments starting at $100 thousand per startup starting early. Further development will take place till Stage Consumer Ventures,” Shiprocket said in a statement.

The program provides instant access to revenue-based financing starting at $30,000 per startup, infrastructure in the back-end and front-end support for startups, and credits of up to $500,000.

“Shiprocket, along with Hudl, has supported/accelerated and invested in over 100 startups that have revolutionized their respective industries. With this program, we aim to create a progressive ecosystem that drives the growth of emerging D2C startups. Will take the country forward,” Sahil Goyal, CEO and cofounder of Shiprocket said.