Chennai: pushowl, a digital marketing tools for e-commerce store to ship sending notifications, located in Paris. has been acquired by sendinblu as their ecommerce arm in India.

The French SaaS startup has also acquired two other ecommerce marketing companies, Chatra And matrilo, for a combined deal worth more than $47 million, but a substantial portion of the cash was spent buying PushOwl. PushOwl founder Shashank Kumar will continue to lead the company, and will join the Sendinblue leadership team as Vice President-Products.

“The acquisition of PushAll, Metrilo, Chatra is part of Sendinblu’s long-term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Sendinblu CEO Armand Thiberg. “Now, our all-in-one digital marketing solution will become even more powerful, helping these businesses accelerate sales and make strategic business decisions.”

The acquisition comes 11 months after SendinBlue’s $160 million Series B funding round to drive product expansion and growth in the North American market. PushOwl works with e-commerce brands like Culture Kings, Sugar Cosmetics, Lang Beauty and Vital Proteins to name a few.

Kumar said, “SendinBlue is a leader in marketing automation and with this acquisition, we will be able to enhance ecommerce marketing and create a product that customers really love, add value, and ultimately simplify omnichannel marketing. Huh.” “It will be a game-changer for traders.”