According to the survey, the percentage of households planning to spend during the festive season 2021 increased from 30 per cent in May 2021 to 60 per cent in September 2021, as these four months saw a huge reduction in COVID-19 cases and economic certainty. Improved.
Most of the households in these top-10 cities in various online communities on the LocalCircles platform have been focusing their attention on budgeting during this festive season due to concerns related to rising fuel and essential commodities prices in the last 30 days. Founder Sachin Taparia told PTI.
Due to this, residents of seven of the top-10 cities have cited budget as their top shopping criterion in the survey, he said.
LocalCircles’ survey covered Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Gurugram and Noida and claimed that the study received over 1.95 lakh responses from over 61,000 households located in these cities .
“Budget is the top criterion for homes in Bengaluru, Chennai, Gurugram, Kolkata, Pune and Ahmedabad, while ‘safety’ is more important for homes in Hyderabad, Delhi, Mumbai and Noida. ‘Convenience’ is also an important criterion for Noida. , in households in Mumbai, Pune and Ahmedabad,” the survey said.
The survey found that at least one in two residents of the top eight cities out of 10 surveyed are doing most of their festive shopping by ordering online or locally for home delivery.
LocalCircle said that based on the inputs received, while most households in Mumbai and Kolkata are likely to turn to stores and markets as their primary channel for festive shopping, in other top cities, most households in most of their homes are likely to use their There is a possibility to order to the requirement. For home delivery.
“The major standout cities were Hyderabad (75 per cent), Noida (72 per cent), Pune (67 per cent) and Chennai (60 per cent), where more than 60 per cent of the respondents said they prefer to buy whatever they buy. Instead of going to shops and markets, they need to be delivered.
According to the survey, “Kolkata (57 per cent) and Mumbai (52 per cent) were the two big cities where more people would visit the markets.”
Smartphones, consumer electronics, white goods and appliances, home renovation and device upgrades are some of the big purchases that residents of top-10 cities are planning to make during the festive season.
Of all households in Hyderabad and Noida, 83 per cent in Gurugram, 80 per cent in Bengaluru, 57 per cent in Mumbai and 48 per cent in Chennai are likely to buy products under smartphones and consumer electronics.
The survey said 75 per cent of households in Pune, 58 per cent in Delhi and 42 per cent in Ahmedabad are likely to buy white goods and appliances.
In Kolkata, 80 percent of big-ticket spenders are likely to buy home renovation products such as furniture and furniture.
The Foods and Grocery category covered all households in Hyderabad, 84 per cent in Delhi, 84 per cent in Gurugram, 83 per cent in Noida, 80 per cent in Kolkata, 72 per cent and 70 per cent in Mumbai during the festive season, the survey report said. Pune is likely to spend 100% on dry fruits, traditional sweets, chocolates, bakery products, etc.
The survey shows residents of Mumbai, Hyderabad, Pune and Noida are likely to buy apparel, while 42 per cent in Chennai and 35 per cent in Ahmedabad are likely to buy cosmetics, fragrances, footwear, bags and other items. stated in the survey report. PTI PRS HRS Hours