in the most pristine setting, with the most auspicious rituals on the banks of The River Ganges,’Sanatan Leelabook written by Dinesh Shahra was recently launched in Rishikesh, Uttarakhand, India.

The book was unveiled by Param Pujya Swami Chidanand Saraswati ji on the banks of the Ganges. This extraordinary book talks about the key to revealing our true potential by harnessing the eternal wisdom. It is a small step towards educating young citizens around the world, which goes beyond religion.

Dinesh Shahra, a shrewd businessman, is credited with spreading the ‘Yellow Revolution’ and turning the state of Madhya Pradesh into the ‘soy bowl of India’. He has also been instrumental in building reputed food brands like Nutrella, Mahakosh and Sunrich.

As a highly respected philanthropist, he has raised many social issues in the fields of education, spirituality, sustainability and disaster relief. Dinesh Shahra is now taking a successful step in the literary world by wearing the cap of a writer.

Dinesh loves traveling around the world to understand new cultures. He attributes success in his business and philanthropy to the true essence of Sanatan values. The author is now keen to take the concept of his book to the people of different continents.

The book ‘Sanatan Leela’ is published by Times Group. Taking forward the mission of Enlightenment, Times Group, the National Projects team is ensuring book availability at leading bookstores across India and online through e-retailers such as Amazon and Flipkart.