Through this partnership, which began in December 2019 – for an initial five years – the two companies plan to take on Rebel Foods’ domestic brands such as. Fasos, Behrooz Biryani, lunchbox and other international markets. They aim to launch more than 10 online food brands in over 2,000 outlets across Asia.
a subsidiary of Delivery HeroFoodpanda is a European food delivery company and operates in over 400 cities in 12 markets in Asia.
The partnership is based on the Brand-as-a-Service (BaaS) model, which allows Foodpanda’s restaurant partners to plug-and-play Rebel Foods brands and generate additional revenue.
In the first phase of the partnership, Rebel Foods introduced four brands through the Foodpanda network in six markets – Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines.
The company claims that Rebel Foods’ brands on the Foodpanda app have grown an average of 40% month-on-month over the past six months, and more than 200 outlets in six markets have signed up to add these brands to their existing food and drinks. has done. (F&B) Prasad.
“This Foodpanda-Rebel Foods partnership introduces a new digital-first F&B format in Asia. Foodpanda is always on the lookout for new, innovative ways to transform the way F&B businesses operate in a hyper-digitized economy. We want to grow our ecosystem further in the future,” said Pedram Asadi, COO of Foodpanda. “More importantly, these virtual brands will provide new opportunities for our restaurant partners, especially SMEs, to generate additional revenue.”
In addition to introducing the Rebel Foods brand to Foodpanda’s customers in Asia, the two companies have also worked to co-develop new offerings under the food bowl brand Honest Bowl.
Kallol Banerjee, Co-Founder, Rebel Foods, said in a statement, “Over the years, we have built some category-leading brands and a full stack operating system that integrates culinary expertise, efficient standard operating procedures and technological innovations. ”
Rebel Foods, which operates a network of cloud kitchens and online food brands, earlier this month raised $175 million led by Qatar Investment Authority (QIA), the country’s sovereign wealth fund. The Series F round turned the company into a unicorn with a valuation of $1.4 billion. It is the 31st Indian startup to achieve the feat this year.