The ‘Play’ credit card will be available to select customers on BookMyShow and will enable them to avail attractive offers on transaction of Movies, Live Entertainment Offerings (online and offline) as well as by renting Movies and TV Series or watching TV Series on BookMyShow Stream. facility will be provided. Buying a title while enjoying the benefits with every purchase.
BookMyShow customers can buy a ‘Play’ credit card for an annual fee of Rs 500, while loyalty program Superstar can get the card at zero cost.
“Credit cards are one of the strongest, most widely used modes of transaction for millions of customers on BookMyShow and hence the idea was to deepen our existing partnership with RBL Bank to offer an offering that will enable users to access credit cards. Enables users to get the most out of their preferred mode. Transactions on our platform with an extra special layer for all their entertainment needs,” said Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow. “With the festive season ahead, the avenues for discovery-based transactions for our consumers are manifold, enabling ‘Play’ credit card availability extremely timely and strategically to enable users to get maximum bang for the buck. play credit card Makes a significant contribution to increasing our shared reach and helping one of India’s leading banks reach out to a larger set of young and digitally savvy audiences through BookMyShow.”
Consumers will be able to track the entire journey on BookMyShow from application to delivery of ‘Play’ credit cards with real-time updates within the platform.
The launch of the ‘Play’ credit card enables RBL Bank to be closely associated with a vast, young, digitally-savvy, spending consumer base across industries including media & entertainment, food & beverage and consumer-facing brands. Their efforts also get a boost. Tailored to BookMyShow audience demographics.
With the ‘Play’ credit card, RBL Bank will be able to reach BookMyShow’s 200 million monthly customer visits and 5 billion monthly page views, providing an unmatched experience to the entertainment-seeking audience of India, the company said.
In addition to core entertainment offerings, ‘Play’ credit card owners boAt, Myntra, WOW Momos, ArchiesCookie Man, Ixigo and EatSure are listed in the F&B section of BookMyShow.
“With Covid-19 restrictions now a thing of the past, customer spending on movies, shows, food and beverages and other entertainment is on the rise again. We look forward to capitalize on this opportunity and enhance our versatile product portfolio,” said Utkarsh Saxena, Head Products – Credit Cards, RBL Bank. Our partnership with BookMyShow for the launch of ‘play’ The credit card is a step in that direction as it gives us exclusive access to India’s young and tech-savvy entertainment audience to stay relevant with the times.”