Before Initial Public Offering (IPO).
The company led by Vijay Shekhar Sharma has started.paytm cashback Dhamaka’ as part of a marketing campaign for users in all districts of India and with a special focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.
According to a statement issued on Monday, “The company and its associates will allocate Rs 100 crore for marketing activities during the festive season.” “The campaigns will be aligned to promote digital payments in India and educate users. Paytm UPI for money transfer, Paytm Wallet And Paytm Postpaid for spending, to promote financial inclusion across the country.” This campaign will run till November 14.
“During the peak festive season, everyday 10 lucky winners will win Rs 1 lakh, 10,000 winners will get Rs 100 cashback, while another 10,000 users will win Rs 50 cashback. Near Diwali (November 1-3) users can win Rs 10 lakh per day Rs.,” the statement added.
Cashback will be provided on using Paytm for your mobile, broadband DTH recharge, utility bill payment, money transfer, travel ticket booking, credit card bill payment, movie ticket booking, FASTag payment, online and offline kirana store transactions etc. .
A spokesperson said, “We aim to promote financial inclusion in India by empowering more and more users with digital payments. Today, users flock to Paytm to pay their utility bills, recharge, transfer money among other services. Huh.” “Paytm Cashback Dhamaka has been launched to celebrate the festive season with our users and offer them exciting cashback and rewards.”
With inputs from PTI.