Bangalore: US Payments Giants paypal Holdings Inc. said it would take over the Japanese buy now, pay later (BNPL) firm Paidy Taking another step to claim the top spot in an industry that saw a pandemic-led boom, in a massive $2.7 billion cash deal.

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agreement last month Australian BNPL success story to buy Afterpay Ltd for $29 billion, which experts said was probably just the beginning of churn in the sector.

The BNPL business model has been extremely successful during the pandemic, fueling federal stimulus checks and consumer credit markets. These alternative credit firms make money by charging merchants a fee to offer small point-of-sale loans, which buyers repay in interest-free installments, bypassing credit checks.

Apple Inc. And giants like Goldman Sachs are the latest giants to be said to be rolling out a version of the service.

PayPal, already considered a BNPL market leader, also entered Australia last year, raising stakes for smaller companies such as Sejal Inc. and Z1PAX Co Ltd, whose shares were down in afternoon trading on Wednesday.

“The acquisition will expand PayPal’s capabilities, distribution and relevance in the domestic payments market in Japan, the world’s third largest ecommerce market, complementing the company’s existing cross-border ecommerce business in the country,” PayPal said in a statement on Tuesday. Is.”

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Following the acquisition, Pedi will continue to operate its existing business and maintain its brand. PayPal said founder and president Russell Qamar and president and chief executive Riku Sugi will continue to play their roles at the company. The Financial Times reported last month that Pedi was considering becoming a publicly listed company.

The transaction is expected to close in the fourth quarter of 2021, and will be marginally diluted to PayPal’s adjusted earnings per share in 2022.

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BofA Securities was the sole financial advisor to PayPal on the deal, and White & Case was the principal legal advisor. Goldman Sachs advised Pedi, and Cooley LLP and Mori Hamada and Matsumoto provided legal advice.

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