Shares of FSN E-Commerce Ventures, the parent of the cosmetics-to-fashion retailer, jumped 4.8% on Thursday, a day after it said its fashion segment was in the men’s innerwear and athleisure category with a new brand. is expanding.

The TPG-backed company on Wednesday said Nykaa Fashion will launch its first ever innerwear and athleisure brand for men, Glute.

The line, starting at Rs 499 ($6.32) for innerwear, will see ethical manufacturing, subscription options and in some cases trials, is available for sale on its app and website.

As of 0429 GMT, shares of FSN were up 4.41% at Rs 1,464.80.

Nykaa made a strong market debut in November 2021, giving the nation’s first female-led unicorn a valuation of nearly $14 billion, and taking the top spot among food delivery startups.

Ltd.’s $13.28 billion opening in July 2021.

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