Financial literacy platform is targeted at late millennials more early GenZ AudienceSaid it.
Construction and operation of Upsurge . Done through ValuationarySurat-based e-learning platform which was acquired by Raees in April this year.
With the launch of Upsurge, Rise plans to provide engaging learning experiences, interactive live sessionSelf-learning, support tasks and bite-sized content to promote financial independence, the company said in a statement on Wednesday.
Unlike other e-learning platforms, Upsurge is intended to serve as a club for enthusiasts who wish to learn, engage and contribute to building a community for finance, money and markets.
“India has seen an unprecedented increase in the attention of people who are looking for information and insights about money, investments and finance. A gap still exists in the market where the aspirations of many to be financially literate are yet to be met. With Upsurge, we are building a platform that simplifies money and finance through engaging courses, experiential learning and bite-sized content”, said Prateek Bajaj, Founder, Upsurge.
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Raees had also acquired Mumbai-based stock broker Moneylicious Securities in August 2021. The idea was to launch a new investment app for regular daily stock traders and long-term investors, the company said.
Raees this year also launched DhanHQ, an Application Programming Interface (API) platform, to help active traders deploy their trading strategies and help them build their own trading platform to suit their specific needs .
“In recent years, more and more Indians are looking to take charge of their finances with a do-it-yourself (DIY) platform to manage everything on mobile. At Raees, we are building an ecosystem of consumer financial services, starting with Wealth – a technology-based investment and trading platform, and now Upsurge,” said Pravin Jadhav, Founder and CEO, Raees.
Jadhav had earlier built
Money, the wealth management vertical of Paytm, and served as its Managing Director.
Founded in 2021, Rise is a technology-based investment platform focused on long-term investors and super traders.
Earlier in January this year, the company raised $22 million in fresh funding from Mirae Asset Venture Investments, Binext, 3one4 Capital and Rocketship VC.