cafeteria Brands, Thracio-Style Enterprise Ananth Narayanan, former CEO of Myntra And the Medlife co-founder has acquired 10 new-age brands In categories like fashion, beauty and personal care, and home. Narayanan said that five-month-old Mensa, which is trying to build a ‘tech-led house of brands’, has acquired anywhere between 51% and 75% of these brands and they have been retained by their original founders. will be developed together, Narayanan said.

These founders will work with Narayanan and his team. Mensa will have the option of acquiring the rest of these companies over a period of five years if they achieve certain milestones. Mensa’s 10 takeover comes at a time when the location is seeing increased action with US-based thrasio — who pioneered this business model in 2018 —
looking to enter india, as reported by ET on Monday. softbank supported
Globalbees has also acquired some D2C brands.

“We partner with brands, although we are acquiring the majority. In the next five years, based on certain metrics and milestones, we may decide to acquire the rest of the stake. We do it this way, so the founders engage with us and create value,” Narayanan said, mensa brands The goal is also to take them on a global scale.

Karagiri, Priyaasi, Dennis Lingo, Ishin, Haberholm, Anubhuti, Helia, Villain are among the brands in which Mensa Brands has bought a majority stake. Each has an average revenue of $3-4 million. mensa brands,
Which is backed by Tiger Global, Falcon Edge and others, typically considering the brand to get anywhere from $1-10 million in revenue. In the next 3 years, it will acquire over 50 brands in the categories mentioned above, the company said in a statement.