Mahindra & Mahindra Financial Services, (Mahindra FinanceIndia’s leading non-banking financial company, part of the Mahindra Group, today announced that it has partnered with. CRIF Solutions Private (CRIF) provides a seamless onboarding experience to the customers seeking loans.

Through this collaboration, Mahindra Finance will now leverage an automated decision making platform strategy one – A Forrester Rated Enterprise Business Rules Engine provided by CRIF – for integrating its customer acquisition channels across multiple retail asset product lines. The association is expected to facilitate quick loan approval decisions, combining automation and risk analysis.

Speaking on partnership, Ramesh IyerVC & MD, Mahindra Finance said, “Providing a consistent and convenient customer experience is a key success metric for us at Mahindra Finance. This digital solution is a natural fit that enhances the level of our onboarding experience for customers across the dealer channel, branch. and mobile/web digital channels built for customers. We are delighted to partner with CRIF and their relevant product lines in this initiative.”

Raul Rebello, COO, Mahindra Finance said, “This Rule Engine platform solution will ensure the customer information captured and consumed by us through our AI based scorecard combined with bureau information, consistently adheres to our underwriting guidelines. This complete solution, being a cloud-based offering, will result in quick approvals across both in-person and online channels. Holistic and comprehensive engagement with credit bureaus is a key agenda as we move forward on our path towards higher AUM growth. Huh. ”

Wilfred Sigler, Senior Director, Market Development & Digital Solutions, CRIF India, said, “Through the platform, we aim to enable the company to expand its coverage of loans and provide a convenient and hassle-free onboarding experience. Will help faster loan travel, thereby benefiting the company and the ‘borrowers-at-large’.

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