credit: academy.amazon.in

Summary

Amazon Academy, which launched in January, has got off to a slow start. Although unaffected by its hyperactive VC-backed rivals in ed-tech, it has been adding offerings to test-prep and gradually foraying into the K-12 segment. A school-focused project, a Kindle version and a rental initiative are in the works. But the Big Tech giant isn’t in the field to test ed-tech unicorns.

Amazon is slow. There is no dust blowing on the horizon. Amazon Academy, which started with JEE Coaching in January, is operating in a corner of India’s hot and happening ed-tech landscape, hardly any noise. If web and app performance tracker SimilarWeb’s numbers are any indication, downloads and daily active users have been on a steady decline for the past seven months. also on YouTube, with a little over 9,600 subscribers and most

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