The two companies already have two co-branded credit cards, which are currently used by around 300,000 users, said Puneet Kapoor, President, Product, Alternative Channel and Customer Experience Distribution, Kotak Mahindra Bank.
PVR’s group CEO Gautam Dutta said around 60% of its tickets are bought online using credit or debit cards. “This partnership is a win-win for all three – PVR, consumers and Kotak Bank as even users who are not eligible for credit cards can get these cards.”
Kotak PVR Debit Cardholders will receive joining vouchers and earn points on every transaction Debit CardThere is no upper limit on the marks earned. Points can be redeemed throughout the year on PVR movie tickets and/or food and beverages at PVR.
In addition, cardholders will be automatically enrolled in PVR’s loyalty program, which will have more benefits in addition to the PVR Privilege Program.
“We are witnessing a gradual return to normalcy and are keen to support the resumption of activities. The entertainment industry is showing the first signs of recovery, as theaters throng the theaters and viewers look forward to experiencing the magic of the big screen once again. We believe this is the right time to further strengthen our friendship with PVR and introduce Co-branded Movie Debit Card for the first time in India, so that we can serve a wider segment of our customers who are looking forward to watching movies. Fond of. Added Kapoor.
He added that customer aspirations have changed from looking for experience to value buying and will ride on the strong growth potential of Kotak and PVR. multiparticipant industry by providing a rich product offering that provides an excellent movie watching experience to the customers.
Dutta said, “We are extremely pleased to associate with Kotak to introduce the first in the market, entertainment-focused debit card that will harness the strength of both brands to attract passionate moviegoers to our theatres.”
According to Dutta, watching a movie is a universal experience spanning age groups, genders, occupations and geographies, and the unique co-branded debit card will enable PVR to reach Kotak’s large customer base and help tap loyal customers .
“This will help us further leverage the potential of the PVR Privilege Program, where Kotak PVR Debit Cardholders get instant PVR reward points on movie spends. The launch of the card comes at the right time when the film exhibition sector is showing strong signs of revival with states easing restrictions and cinema enthusiasts resuming their movie watching habits with a vibrant content pipeline at theatres.” They said.
With the new debit card, customers will earn 10 Reward Points for every Rs 100 spent at PVR Cinemas and 0.50 Reward Points for every Rs 100 spent on all other transactions.
One reward point will be equal to Rs. These Reward Points will be converted into PVR Vouchers on reaching the limit of 100 Reward Points and the vouchers can be redeemed for watching movies and/or purchasing food items at any PVR Cinemas across India. ,
PVR said multiple vouchers can be combined to make a single payment at PVR Cinemas. Also, there is no cap/upper limit on the number of points that can be earned.