Mangaluru-headquartered private sector lender has shut down House Campaign (Current Account/Savings Account) Campaign and started a new one KBL Current Account – Premium Plan Targeting small and medium entrepreneurs.

The plan allows customers to maintain a new current account while maintaining a monthly average balance of Rs 25,000 and avail a host of premium features, said P Pradeep Kumar, the bank’s new chairman and MD & CEO. MS Mahabaleshwara told reporters on Monday.

As part of the nationwide savings and current account mobilization drive that began on November 15, the bank intends to mobilize over 4,15,000 CASA accounts across India by February 28. With this campaign, the bank aims to introduce its superior line of digitally powered savings account. products to their potential customers, he said.

During last year’s campaign, the bank was able to meet around 90% of the target earmarked for current and savings accounts, the CEO said.

New Chairman: Former SBI Managing Director P Pradeep Kumar on Monday took over as the Chairman of Karnataka Bank after the bank’s board appointed him for a period of three years. He will replace P Jayaram Bhat.

Prior to his promotion, Kumar was on the board of the bank as an independent director. He has nearly four decades of experience in the banking sector.

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