Kajal Sinha FOUNDER Mrohe Media Pvt. Ltd.

Kajal Sinha– the self-made womenpreneur in the Digital Media Industry. This womenpreneur has been chartering unknown territories of Digital Media unabashedly and fearlessly. Her rigorous efforts of re-inventing the brand communication process and her unique representation style have made her venture to grab popularity. She believes in action and not in long-listed plans.

“ Brand KPIs that we focus on! We believe in performance. We try to count on every penny that our client is ready to invest and that has created staunch faith among Mrohe Media’s clientele.” Kajal says

Since 2007, Kajal has been breaking all the shackles and age-old notion of marketing and brought in innovative and result-driven digital media marketing techniques. Though she commenced her career with a job like any other, with time she realized she can do it on her own in a better way! That is where her journey of entrepreneurship started with Mrohe Media Pvt. Ltd. in 2014 and since then she has never looked back. Currently, Mrohe Media Pvt. Ltd. has a wide array of client base.
Staying positive is the only mantra that has helped Kajal Sinha to fortify her entrepreneurial journey.

About Mrohe Media Pvt. Ltd.

Founded in 2014, Mrohe Media has taken a long leap to reach out to its clients with its well-designed cross channel ad optimisation tool.

The 4 benchmarks that they swear by are- TRANSPARENCY, PERSISTENCE, TRUST, and INTEGRITY. Latest data analytics & intense market research helps them to bring in the latest trends and traits in the digital marketing domain for their clients. Kajal aims to focus on reaping optimally from technology and marketing strategy to offer better ROI to patrons.

MROHE MEDIA PVT. LTD. SERVES ITS CLIENTS WITH:

• Video Advertising: is our forte helping brands to establish through targeted digital media. We offer services such as custom video solutions, creative videos, video ad banners to focus a brand across online media. We target several channels including websites, apps, mobile platforms and online video to promote brands.
• Display ads
• Cross channel digital automation platform etc.

Talking about video advertising, Kajal Sinha says, several factors must be taken care of while creating video advertisements, like audience targeting, interactive communication, Ad format, Ad-placements etc.
Mrohe Media leverages Artificial Intelligence enabled back-end to collect comprehensive data that is necessary to deliver effective branding campaigns.

MISSION & VISION Mrohe Media has marked its name in the digital media marketing industry. If we talk about the client base, Mrohe Media has an innumerable top-notch client base that you can name. Mrohe Media has worked with diversified industries which includes Entertainment, Automobile, Education, FMCG, Health, Technology, BFSI, Travel, Hospitality, Real Estate and a lot more.

Recently we got a chance to interact with Kajal Sinha and had a quick one-o-one round with her. Let’s hear a few interesting things from her.

What are the few rules of your life that helped you to build your business ?

Few things that I swear by:

• I believe in actions rather than planning.
• I stay positive whatever things come my way
• Adaptability with new technology.
• Transparency with the advertising plans and process with your clients.

The biggest challenge you’ve had to overcome ?

The biggest challenge is the cutthroat competition and ever-evolving industry. One needs to be sharp enough to overcome. I have to continuously re-work my plans and take action accordingly.
And this scenario has always ended up with good learning and makes me even more confident.

When it comes to the company, what are you most proud of ?

I am extremely proud of my team, who has been always with me on this roller-coaster ride. I know Media marketing is an extremely dynamic industry and to survive, one has to stay updated with every new enhancement in this domain. I am also thankful that I have got a good client base who has always trusted us and I am happy that we could satisfy them with desired results.

What is your vision for your company ?

Digital media is on the cusp of exploding and video content consumption has been rising ever since.
My vision is to make my client a winner in their respective space through our data-centric approach and take consumer engagement to the next level.

What do you do when you are not at work ?

I feel recharged when I come close to myself. I love diving deep into the lap of nature, reading non-fictional books, practising yoga has been an inevitable part of my life.

What is the best advice you can give to our readers ?

“If you are passionate about something, just go for it, as you will start eventually everything will fall into place.