Bangalore: edtech firm InMobi said that it has signed a definitive agreement to buy appsummer, a UK-based performance insights platform for mobile app advertisers, for an undisclosed amount.

Appsumer, which provides a 360-degree view of marketing spend across all channels, counts apps like Miniclip, Pixart and Viber as its clients. The acquisition of Appsumer extends InMobi’s recent venture expansion. Last month, InMobi launched InMobi Telco to help mobile carriers and handset makers optimize their customer experiences and diversify their revenue streams.

“Appsumer brings a next-gen approach to advertisers to better understand the efficacy of their marketing efforts across the multiple channels that growth marketing teams employ daily,” said. Abhay Singhal, Cofounder of InMobi Group and Chief Executive Officer of InMobi Marketing Solutions.

While third-party identifiers are losing their dominance, which complicates the measurement and attribution process, it’s more important than ever that marketers have a clean, crisp view of how their marketing channels are performing, the company said. .

Appsumer founder and CEO Shumel Lais will join InMobi and continue to lead the division along with his entire team. Epsumer will continue to operate independently as a subsidiary within the global InMobi organizational structure.