Privatization in a post-pandemic world
One of the biggest trends emerging in the post-pandemic world is privatization. Traveler preferences are deeply personal, and the one-size-fits-all approach no longer works with the 80% of Indian travelers who are okay with providing their personal information to their travel partners in exchange for a more personalized travel experience.
Here’s a snapshot of how confident consumers feel about their motivation to discover and travel the world again. The commissioned research, which selected 11,000 travelers from 11 countries and territories in the Asia Pacific, provides insight into the region’s travel confidence.
Top ideas and motivators for travelers while traveling
Exploring the overall views, motivators and concerns of consumers Asia Pacific And how it varies across regions. According to the research findings, safety (67%), cost (44%) and diversity of destinations and hotels/resorts (42%) continue to be the top three reasons Indian travelers are willing to travel. When asked about their biggest motivators to travel, ‘Assurance on health and safety’ emerged as one of the top motivators, voted by 25% of Indian travelers, followed by 23% of Indian travelers from work. 20% of Indian travelers intending to take a vacation and seeking a new accommodation experience.
Top travel barriers amid uncertainty
Unsurprisingly, the uncertainty due to the ever-evolving COVID-19 situation is troubling the commuters. When asked about their top concerns and what would stop them from booking a trip, ‘likely to be stuck due to frequently changing border rules’ was listed as the top deterrent by 35% of Indian travelers (APAC 37%) it was done. This was followed by ‘travel cost’ and the fear of both undergoing quarantine at 33% each. (APAC averages 38% and 37%, respectively).
In fact, the research findings put a greater emphasis on flexibility in travel bookings, as 89% of Indian travelers will postpone or cancel travel if they see a rise in COVID-19 cases at their travel destination.
Support what Indian travelers expect from accommodation partners
While planning a trip, Indian travelers are also seeking support from airlines, hotels and online travel companies to travel with peace of mind. Based on The Travel Confidence Index, 49% of Indian travelers estimate travel companies to guide them on what to expect from their travels, as well as provide 48% of Indian travelers with easy access to customer support. 47% of Indian travelers are seeking clear instructions on any requirement that may be of airline or accommodation and 47% of Indian travelers want access to flexible cancellation with clear refund information, another aspect that Indians travel in peace. consider time.
Ritu Mehrotra, Commercial Director, APAC Says on Booking.com, “The findings highlight Indian travellers’ love for travel and readiness to explore the world once again. And while travel optimism remains strong, it is inspiring to know that there is a need to travel sustainably.” The intention is also an important consideration for Indian travellers. The overall insight is a promising sign of the opportunities now available for the industry to adapt and collaborate to increase the overall confidence of the travellers, so we really want to make travel for all And can make it easier to experience the world again – more years to come.”
Main idea:
- 89% of Indian travelers will postpone or cancel a trip if they see a rise in COVID-19 cases at their travel destination
- 67% of Indian travelers feel that safety is the topmost consideration when booking travel
- 62% of Indian travelers plan to book their next trip through digital travel companies
- Guidance on what to expect from travel, easy access to customer support and access to flexible cancellation and clear refund information are the top three types of support that Indian travelers expect from travel providers.