BTB Venture Group – India’s marquee Revenue Operations Agency is launching the 1st Marketing Capability Centre – its advanced tech-enabled innovation and learning hubs guide the imagination and realization of an organization’s digital future. Bringing together the ecosystem and BTB’s expertise, the Capability Center will allow companies to experience the latest opportunities across the value chain and build the skills to apply them for holistic, lasting impact to improve the overall revenue engine.
As a company, BTB Venture Group is willing to upgrade and think beyond what seems far-off; there’s not much difference it can make. The headquarter office aims to open new avenues of collaboration on Digitization, Marketing, Revenue Operations & Non-profit development to build more resilient Enterprises. 

This office will be an exemplary center with infrastructure showcasing Digital Simulation & Experiential Marketing. 

1. Experience Marketing: Experience is a new way. The core of this approach is to establish a positive and interpersonal engagement with businesses & consumers that lasts as a memory, of experience, of what it made them feel, of how they spent their time, and shapes their perception of a brand. 

2. Revenue Operations Incubation: As India’s leading RevOps company, we will utilize this centre to support companies to drive: Full market & GTM analysis, including the definition of target customers, personas and customer journeys, Brand proposition and storytelling, Business case creation including KPI development, Channel strategy Product, business, brand development strategy and planning of aggressive demand building. 

The main objectives of MCC are to strengthen existing efforts on innovation and collaborative research, development, and demonstration through greater collaboration with various organizations working on marketing & extend support capability-building activities to promote different Marketing & Digitization initiatives.

We’d like you to please stay tuned for more updates. For more information, please visit www.btbventure.com.