H.K. Designs is a part of the Hari Krishna Group and a vertically integrated company known for pioneering innovations and creating cutting-edge designs. Established in 2002, the company is known for creating and supplying an extensive range of diamond and gemstone jewellery to retail chains, department stores, wholesalers, and online merchants worldwide.

With a task force of more than 9000 employees, group sales amounted to over $1.5 billion last year. All the factories are RJC and ISO Certified, with operations spanning over 50,000 sq. ft. and having the SAP ERP System to ensure error-free transactions and data management.

The company’s growth has been achieved through a combination of visionary leadership and a reputation for delivering impeccable items and services by following the best international standards in quality control and ethics.

Hasu Dholakiya: The pioneer of the ‘Mines to a Market’ concept in the Diamond Jewelry Industry

Hasu is the diamantaire who designs, manufactures, and supplies the supreme quality diamond jewelry that is admired by every diamond lover. Each jewelry piece that is designed in the factory of H.K. Designs is crafted to perfection.

Hasu Dholakiya is the founder of H.K. Designs, a part of Hari Krishna Exports, one of the largest diamond and jewelry manufacturers. 

He started his career in 1999 in New York City, with the first office for the company’s overseas operations. Under his leadership, the company has successfully transitioned to being one of the topmost vendors for some of the largest retail chains.

He is actively involved in product development and sales. His focus is significantly on innovation and technology. As a result, H.K. Designs has many patents to its name, which helped launch many successful brands.

He was the pioneer for mines to a market concept, named “My Diamond Story” in 2010, a concept which has been since followed by De Beers and Tiffany. H.K. Designs has recently been certified as a Great Place to Work® with a high score on the Trust Index©

About the client base

H.K. Designs makes jewellery for a variety of clients and customer bases. Clients are segregated based on their type of business/distribution channel, and designs are offered based on their respective country’s trends and preferences. H.K. Designs is the manufacturer for major retail chains, department stores, wholesalers, and online merchants across over 40 countries worldwide and is consistently working on growing its network.

Views on the ever-changing industry

Technology advancements have brought about changes at full throttle. The production output has increased manifold owing to the advent of high-class machinery. Although the jewellery is still handcrafted by the artisans, the other processes that earlier used to consume a lot of time have now been reduced or eliminated. Due to the internet and the introduction of trade shows, it is now possible to observe trends and new manufacturing techniques.

Online sales have seen massive growth, especially during and after the pandemic, when people took to shopping for jewellery from home. This has led to many retailers turning to the Web to give their customers multiple options to shop.

The business strategy that brought success

We embrace the latest technology and consistency in bringing innovative product lines to our customers. The company has a dedicated team of product development and sales whose focus is on design and product innovation and then having a wide market reach for the products.

And to materialise this business strategy, we ensure we build an ecosystem of trust that keeps all the employees happy and motivated.”

The one factor that makes Hasu feel proud of

H.K. Designs has always been committed to abiding by best business practices and ethics while focusing on new product design, innovation, and technological advancement. Promoting the well-being of our employees, customers, and all stakeholders is ingrained in our culture.

The most difficult aspect of working in this industry

Some game-changing decisions by Hasu Dholakiya

“I believe that H.K. Designs is known for its innovations, which have set us apart from our competitors.” From introducing a Mines to Market program to having more than 100 patents to our name, we have continuously worked towards bringing something new and valuable to our clients. I am truly passionate about bringing new trends to life and creating value for the product,” says Hasu Dholakiya.

Hiring the right talent has been equally important, and he says that the company is fortunate to have a great team of talented and dedicated individuals who have the leadership skills and ability to take up every challenge.

Innovation and out-of-the-box ideas at H.K. Designs

The jewellery industry is all about innovation and creativity. If a company wants to sustain itself in the market and grow, it must ensure that its team stays updated with the latest design and has a creative Product Development department to bring innovative designs to the table. At H.K. Designs, they give free rein to people so that they can come up with innovative ideas. Here, people are always encouraged to think outside the box and discuss their ideas, irrespective of whether they seem workable at present. They have implemented an internal strategy to align every aspect of operations with a common understanding of goals and vision across departments.

H.K. Designs invests extensively in research and development, which is reflected in the innovations that mark many aspects of its business, products, and work processes.

We have a consistent upgrade of manufacturing equipment, practices, and training. Our key members regularly visit renowned international trade shows to keep abreast of all new trends in designing and manufacturing processes.

Future Growth map of H.K. Designs

H.K. Designs is planning toincrease its market share, especially in Europe, which is the second-largest market for them after the USA, and outreach. The company is further aiming to build brands that maximize business and help in diversification. Mr. Dholakiya says they are next aiming to achieve $700 million in jewellery sales by 2027.

The Lab-Grown Division that they introduced in 2019 is in expansion mode and on a mission to be the largest grower, manufacturer, and supplier of lab-grown diamonds and jewellery in the next 5 years.

Billion-Dollar Advice to the readers

“If you want to grow as a business leader, it is of utmost importance to have a strong team supporting you and who believe in and are able to follow your vision.”

Mr. Hasu Dholakiya says a trustworthy team is the biggest asset for any company. So, it is extremely necessary to have faith and transparency that bring a positive working environment. At H.K. Designs, our strong belief eco-system has helped this company to sustain and achieve immense success.