This takeover The acquisition comes within a month of Thresio-style aggregator acquiring The Better Home, a sustainable home care product maker.
“It marks the entry of globalbees in the female tech sector which was valued at over $22.5 billion in 2020 and is expected to grow at a CAGR of 16.2% from 2021 to 2027,” the firm said in a release.
“Women’s health has been a largely unexplored market, but and I’ve been able to bring discussions women’s Health Nitin Agarwal, CEO, GlobalBiz, said, “Raising awareness about the various nutritional needs of women not only in this country but across the world is at the forefront.
“We want to accelerate the company’s product development pipeline to create an entirely new category that focuses on the nutritional needs of women around the world,” she added.
According to GlobalBiz estimates, Femtech is expected to be a $65.3 billion industry by 2027.
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Launched in 2017 by Ankur Goyal, andMe focuses on plant-based, preservative-free, chemical-free products that are sugar-free and help with women’s health issues such as UTI, PCOS, Menopause, Thyroid We do. About 70% of the company’s sales come from outside the top five cities, including smaller towns in eastern India, the release said.
“Women’s bodies require gender-specific innovation that responds to their biological realities. Over the past four years, we have launched 20+ female-focused nutrition products to address the transition from puberty to menopause,” says Andmey. Founder and CEO Goyal said.
As part of the deal, the founders and the over 15-member And Me team will join GlobalBiz.
armed
Raised $150 million in debt and equity in July as part of its Series A This year, GlobalBees, founded by FirstCry founders and Agarwal, is looking to invest in 30-35 brands across various D2C categories, including fast-moving consumer goods (FMCG), sports, home organizations and lifestyle.
The aggregator model is gaining momentum in India. Such firms acquire smaller brands in specific categories and help them at large by providing expertise in product streamlining, marketing, cataloging, warehousing and distribution.
Firms like Flipkart and Tiger Global-backed
Goat Brand Labs,
mensa brands Started by former Myntra CEO, and
10club Other companies in the area include
The US-based company pioneering the model is Thracio
Want to enter India and have made my first acquisition here With consumer durables brand Lifelong, ET reported on October 4.