business software provider freshworks On Thursday, FreshStack announced an integrated customer relationship management (CRM) to offer customer support, sales and marketing team startup, as it redoubles its efforts to grow its pipeline of young, but rapidly growing customers.

The offering is a combination of the company’s FreshMarketer, Freshsales and Freshdesk products, but it’s packaged together to target startups for the first time.

The initiative is an extension of FreshWorks’ startup program that was launched in 2019, through which it has so far added 2,500 startups, of which 500 are already paying customers for the company. It states that its products are used by more than 150 unicorns, or about 20% of all unicorns globally.

“If you’re building the future, why should you have a CRM system of the past and why do you need a silo of sales, marketing, and support?” Girish Matrubootham, Co-Founder and CEO, FreshWorks said. “We are bringing FreshStack, a fully integrated CRM suite where startups can start engaging with their customers throughout their lifecycle.”

Mathubootham said the idea behind FreshStack came from his own experience building FreshWorks, where at one point the company was spending $250,000 and employing six developers just to maintain the various enterprise CRM tools that it uses. Was using for marketing and sales.

He added that startups will also benefit from having data visibility in marketing, sales and customer support, so that they can gain better insights and serve their customers.

As part of FreshStack, the company will give a $3,000 credit to startups for using its service. Freshworks has identified 87 partners, including venture capitalists and others globally, through whom startups will be able to apply to be part of the programme. The company has helped startups with mentorship and access to VCs through its Startup Program.

“If you don’t have Freshstack, you’re going to be using four different systems and the customer data is really in four different databases and so they conflict,” Mathubootham said. “If their data is in four different systems, they lose context and that’s why we’re bringing it up with the customer cloud to begin with.”

The announcement comes at the same time FreshWorks kicks off its annual conference, Refresh, in which the company will announce several new capabilities for its existing products such as Freshsales, in addition to meeting with key industry partners and customers.