“Oh Rasam, the oath of love…. Feel lucky re Ali with your favorite food.” “Woh Mirch, Woh Chali…. No need to go to the grocery street.” You’ll either find these sentences serious or screenshot-worthy, but you won’t find them ignore-worthy. Zomato first made pop culture a mainstay of online advertising among new age companies. Then Dunzo took it a step further by including it in small pop-ups on the phone.