Illustration by Sadhna Saxena

essence

Flipkart’s pole position in India’s e-commerce market has been under threat for several quarters. While slowing growth and entering new businesses that require substantial investments may be a cause for concern for investors, the company’s broad tie-up with the Adani Group could be a confidence-booster, especially in the intense regulatory heat. According to.

The last two years have been very important for Flipkart. From a fierce diversification drive to substantial capital infusion, crisis buyouts, equity investments and venturing into new areas amid slow growth and intense competition, the domestic e-commerce giant has tried it all. Meanwhile, Flipkart’s marketplace operating revenue – a key indicator of how much it actually netted from commerce on its platform – has grown at a rate of one

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