To enjoy the festive season starting with Ganesh Chaturthi on Friday, Indian crypto Exchanges are also looking at hiring new retail investors, and planning product launches and massive advertising campaigns.
“The Indian market is all about saving and spending and gifting during the festive season. From the right perspective, bitcoin and gift vouchers could be an interesting option for users to consider as more awareness activity is expected across the industry,” said Satwik Viswanath, co-founder. Unocoin. We are preparing our platform technically and operationally for the festive season.
Crypto exchanges are betting big on the bitcoin giveaway to entice customers. Unocoin had a coupon code to give away 200 bitcoins for Ganesh Chaturthi. The exchange has tied up with e-commerce companies and brands where users can redeem gift vouchers purchased using bitcoin.
Vishwanath said, “Our development team is coming up with new coupon codes especially for festivals. We are testing the server load to deal with the surge in customer transactions.”
crypto exchange wazirx, which has over 7.5 million users, has product launches including the launch of a decentralized exchange,
About which ET first reported in July.
Several crypto exchange executives said that there has been an increase in the demand for gifting from retail investors.
“Crypto gifting is a part of our product roadmap. It will give Indians an opportunity to send crypto to their loved ones as well as send emails to them,” said Rajagopal Menon, Vice President of Marketing at WazirX.
Along with the product launch, crypto-selling platforms will launch massive campaigns to bring more users under their purview. Presently, more than 15 million Indians do business in cryptocurrency.
Ashish Singhal, Co-Founder, CoinSwitch, said, “As the festive season coincides with the upcoming T20 tournament, we are planning a 360-degree surround campaign to capture the attention of the spectators in the coming weeks. ” Mark on your platform.
Singhal said the platform is expected to almost quadruple organic traffic with additional campaigns and offer rewards worth over Rs 20 lakh on social channels for engaging new users during the festive season.
All the top crypto exchanges are also ramping up hiring and capacity building to cope with the expected surge in user base and trading activity. WazirX said it has increased the workforce from 50 to more than 200 this year and will continue to add more during the festive season.
Crypto exchanges, with venture money as well as profits, will use the festive season to educate users across India about the new asset class.
“During the festive season, CoinDCX aims to create more awareness and share knowledge on crypto through DCX Learn. Through our marketing initiatives, we are always looking for ways to attract and educate new investors,” said Ramalingam Subramaniam, Head of Brand and Communications at CoinDCX, which recently entered the Unicorn Club – privately The companies held are valued at more than $1 billion.
Bitcoin rewards company GoSat, which allows users to accumulate fractions of bitcoin when they shop from over 120 brands listed on the platform, including Flipkart, Amazon, Swiggy, BigBasket and Myntra, said it will be offering its users during the festive season. Will triple the base. Chief executive Mohammad Roshan said the company, which launched this year, has already given more than one bitcoin to its users.