ePayLater, a start up In the SME-credit space, expressed its strategic intent to focus on expanding its retailer and Grocery User base in East, North East and other Tier 2 and 3 cities in India.

Co-founder Aurko Bhattacharya said the firm, which has a presence of around 15 per cent in the credit space Northeast And the former, provides zero-cost loan solutions to small and medium enterprises (SMEs).

He said, “We will expand our footprint in Northeast India. Presently we are into FMCG and Hospitality and we are expanding our branch in other areas as well.”

They said that retail Industry in India has a huge contribution to the country’s economy, which is about 20%. These trends have been exacerbated by the pandemic, with the contribution from ordering online to 25% in the FMCG sector post-pandemic from 15% to 25%.

Bhattacharya said, “Distributors and retailers play an integral role in the FMCG ecosystem. Some of the barriers that come in the way of distributors and retailers reaching their full potential is the fragmented nature of their industry. ePaleator, providing a seamless financial and technology first solution to solve existing problems and help them increase sales, reduce costs and increase margins through the use of technology. And we are already seeing that the retail model is evolving, with the traditional business (by far the biggest contributor to the FMCG segment), not only modernizing itself but also doubling its business growth gradually. Slowly adopting technology. We feel this has immense potential in Tier 2 and Tier 3 cities across the country.

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