The startup plans to invest in R&D, hire C-suite level executives, market the brand, expand its distribution network, upgrade the company’s technology, including demand forecasting, and meet growing demand. There are plans to expand its bakery capacity.
Baker’s Dozen cofounder Sneh Jain told ET that the company saw its sales grow 5 times to Rs 30 crore in FY22 as the company made significant strides online through e-commerce marketplaces such as heroine and BigBasket, and accelerated c-commerce companies like . also through Swiggy,
“There was no real national brand, especially if you talk about bread and Cake High quality and at a premium level,” Jain said. On the other hand, you only have one local artisan bakery. So, there will be someone in your area but not beyond that. That’s where we missed out on.”
“Our decision to invest Baker’s Dozen Prayag Mohanty, Principal, Fireside Ventures, said, “Innovative in the area of Holistic D2C products is backed by our fund thesis of exploring white spaces.” “They bring a packaged version of artisan bakery products, addressing a vast market supported by technology innovations around processing and packaging.”
The company was founded in 2013 by Jain and his wife Aditi Handa, who is the Head Baker at Bakers Dozen. The startup produces sourdough bread, cakes, cookies and crackers from its factory near Ahmedabad in Gujarat.
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“I want to break our journey into two parts – the first part is from 2013 to 2019 when it was about understanding the consumer and expanding our product portfolio. We added cakes, cookies, crackers and built the distribution network,” Jain Said. “In the last two years, we have expanded with new products and technology.”
Jain said the reason behind the 5-fold increase is because Bakers Dozen has brought in its packaging using a technology called modified atmosphere packaging. This involves changing the environment inside the packet to ensure an extended shelf life. Jain claims it is a common practice in baking across Europe, and Bakers Dozen is the first to implement the technique in India. The move increased the shelf life of its products from 1-3 days to 2-3 months.