BigBasket, a Tata-owned e-grocer will launch its express delivery service, bibi nowNext month, Grofers joined the quick commerce crowd with platforms like Grofers, Swiggy’s Instamart, Dunzo and Zepto offering 10-20-minute grocery delivery.
CEO Hari Menon told ET that the company will also bring all its grocery offerings to Maine. bigbasket app, which is being referred to internally as ‘BB Super App’. BB Now, expected to launch in mid-December, will be part of bigbasket And the company has also started the work of bringing its subscription based delivery service of essential commodities, BB Daily, on the main app, he said.
BB Daily competes with Swiggy’s Super Daily, Reliance Industries’ Milkbasket and others. BigBasket’s other business-to-business (B2B) apps like BB Mandi can also be integrated inside the BigBasket app.
“We felt it is better to have all the offerings in one app. We will also have a separate Meet section. These are being worked on and will be launched soon,” said Menon, who founded the company
Tata Digital bought in May this year, In comparison, Swiggy’s Super Daily is a separate app, but Instamart is part of the main food delivery app.
ET first reported
BigBasket plans to start express delivery in July, Menon then told ET that BigBasket had gone deep into the operational factors of delivery within three-four hours and was now focusing on dark stores—delivery centers close to high demand areas—to store inventory and warehouses. Power Express Delivery to bring you closer to the customer.
online grocery Adoption
has intensified since the start of the pandemic And the platforms are trying to woo users by promising to deliver groceries in 10 minutes.
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All this comes as BigBasket is also emerging as the logistics backbone for Tata Digital’s SuperApp services,
ET reported last month,
offline store
On Wednesday, BigBasket
Launched its first offline store For fresh fruits and vegetables in Bangalore. Menon said the Bengaluru-based company plans to open 200 such stores by the financial year 2023 and increase the number to 800 by 2026.
Fresco stores will essentially sell fresh fruits and vegetables in-store. However, to access BigBasket’s wide range of 50,000 products, customers can place orders online through the Fresho app and collect them at the store at their convenience, Menon told ET.
It is still not decided whether Fresho will also come to the main BigBasket app. Fresho is a private brand of BigBasket under which it sells fruits, eggs and vegetables on the platform.
“We want to be everything in the kirana (business). It is very strategic in nature as a major part of the customers still want offline shopping for groceries and fresh supplies. The total addressable market is huge,” Menon told ET after the store’s launch on Wednesday. “There will be a fair share of users who remain physical.”
According to the company, this will help it reach 500 million new users over time. Menon said that this is an important development opportunity.
Each Fresco store will be around 2,000 square feet in size and will require an investment of Rs 50-70 lakh.
The Fresho store launched in Bengaluru has integrated self-billing counters with video AI tools that enable customers to select items of their choice and weigh them at the counter through automated computer vision and bill accordingly.
BigBasket has emerged as the second vertical etailer after Flipkart’s Myntra-
to generate $1.1 billion in gross sales for the financial year 2021. It is on track to post gross sales of around $1.7-1.8 billion in the current fiscal year 2022.
According to PGA Labs data, BigBasket had a 37% stake in e-kirana in FY2011, followed by Amazon (15%), Grofers (13%), Flipkart (11%) and Reliance’s JioMart (4%). . Unit of Praxis Global Alliance. The report predicts the Indian e-grocery market to reach $22 billion by 2025.
Similar to click-and-pick model for Fresho, e-commerce major Amazon India
Enabling pickup as well ET reported on its online grocery orders from outlets of the More supermarket chain in August.
Amazon has done the same with Whole Foods in the US, where a consumer can order online on Amazon Fresh and pick it up from the nearest Whole Foods store in select cities. Amazon acquired Whole Foods in 2017 for more than $13 billion.