(SFB) said on Monday that it had collected 40,000 . issued more than Credit Card since its launch a few months ago, and more than half of them are first time users. “AU Small Finance Bank, First” sfb To launch its range of credit cards in India, has issued over 40,000 credit cards,” AU SFB said in a release.

Of the total credit cards issued, over 50 per cent customers are first time users in over 150 districts of the country since launch.

The Jaipur-based lender said it is the first SFB to foray into semi-urban and rural areas with its own credit cards.

It also offers a special Altura More Credit card to empower women to live unlimited lives.

In future, the bank is also working on bringing out its limited-edition cards, which feature the bank’s brand ambassadors Aamir Khan and Kiara Advani.

“With our credit cards, we aim to empower customers in rural and semi-urban locations, apart from the decent urban population.

Mayank Markande, Head of Credit Cards, AU Small Finance Bank said, “Having enrolling over 50 per cent customers as first-time credit card users in such a short span of time, I am confident that we are on the way to a fresh start. ”

The bank offers credit cards in four variants: Altura, Height Also, Vetta and Zenith.