Image Courtesy: mygate.com

Summary

MyGate, the security-management app for apartment complexes, has joined a lead-generation platform. But classified businesses have historically not performed well in the Indian market. In order for its partner services to derive value from listings on MyGate, it needs to prompt users to view it beyond simply approving visitor entries. Can MyGet make it work?

What happens when former defense officers decide to get into the business of providing security to people living in apartments or gated communities? Well, they mostly start or join a private-security agency. But when one is armed with an MBA degree, his or her vision goes far beyond the obvious. Vijay Kumar Arisetti, an alumnus of the National Defense Academy and the Indian School of Business, did something similar. back in 2015, when they decided

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