Business-to-Business (B2B) consumer electronics startup arzoo has raised $70 million in funding in an all-equity deal from Japan Holdings, Trifecta Leaders Funds and existing investors including Celesta Capital and 3 Lines VC.

Tony Xu, Founder DoordashThe US-based online food ordering and food delivery platform has also invested in this round.

The firm will use the funds to invest in technology and grow its business in a category that claims to be a $65 billion market.

“While the last decade has been about the proliferation of new-age economies, the Internet was still viewed as a rival to offline retail. Khushnood Khan, cofounder and CEO of Arzoo, said, the retailer community has been on an end for a while. “Today, technology is permeating brick-and-mortar shops and we are excited to be at the forefront of this revolution.”

Khan believes his firm is removing the size, scale and capital constraint for medium and small stores while democratizing retail in India.

Several tech companies are trying to bring Internet-based technology to local mom-and-pop stores, including the electronics category. Reliance’s Jiomart Digital and Udaan are some of the major players in this segment.

“Arzu’s business model is very capital-efficient and can meet the increasingly diverse need of retail outlets and end customers,” said Yoshitaka Kitao, president and president of SBI Holdings. “It is also great for them to build a self-branded functional logistics system that is critical to their business. The future of the company knows no bounds and we would like to extend our full support to them.

Established in 2018 by East Flipkart Khushnud Khan and

Startup Raj Rathore has added 30,000 physical retail stores across 22 states and gives them access to a wide range of inventory, helping them better compete with online platforms such as. heroine and Flipkart.

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