Aludecor lamination Mr. Ashok Kumar Bhaiya Entrepreneur Insights

Aludecor is India’s most innovative ACP Company, which for the past 20 years has maintained the stance of a pioneer and a thought leader in the Indian ACP Manufacturing Industry. Driven by a passion for innovation and a hunger for perfection, the company has created Benchmarks in the industry by creating well-researched and innovative processes to uplift the building blocks of the Indian Architectural Fraternity.

The production capabilities contour of Aludecor has always been concurrent with the nation’s needs. As a true market leader, Aludecor continues to provide cutting-edge technology and enriching experiences to consumers through its service, backed by superior and innovative products and supported by a large ecosystem of suppliers, including Hindalco, PPG, Beckers, AkzoNobel, and Nippon Paints, all of which have full-fledged manufacturing bases in India.

Aludecor has come a long way since its inception in 2002. As a “Made in India” brand, Aludecor produces its ingenious products in-house. With 3 state-of-the-art production units at Haridwar, it ensures a production capacity of 6.0 million square meters per annum. Today, the company stands tall with a strong 500+retail network spanning 250+ cities nationwide and reputable clients across the globe.

Mr. Ashok Kumar Bhaiya- The CEO story

Mr. Ashok Kumar Bhaiya started his journey at the age of 20 when he worked as a trainee for his father’s family business of raw jute distributorship. In 1995, he started the business of imports and exports for multiple merchandise. In the 21st century when the millennium was changing the promising material of ACP hold his attention and he decided to try his luck at it. He traveled to various parts of the US, European and Asian Nations to learn about the technology, production nitty-gritty, and testing methods used in ACPs.

In 2002, Mr. Ashok decided to bring ACP to India and started a full-fledged backward integrated, state-of-the-art ACP manufacturing facility with advanced equipment and futuristic technology. Three such facilities were founded in 2006, 2015, and 2021, respectively. He further introduced the Aluminium Coil coating line in India! Since then, it has been an incredible journey for Aludecor- Challenging yet Satisfactory!

Being a leader Mr. Ashok empowers each of his employees by entrusting them with greater responsibility and tries to groom them to emerge as a leader.

Challenges

Talking about challenges the initial days were tough. The Aluminium Coil Coating Technology was not known in India, then, as a few companies sold ACPs by importing them from China. Hence the knowledge of in-house production was not known. Besides, people weren’t aware, trained, or skilled to go ahead with the production nitty-gritty of Aluminium coil coating. But the company has overcome it by arranging rigorous training sessions for the new manufacturing technology abiding by the Global standards in India, which was quite a challenge for sure.

Pandemic was challenging for the company. Keeping the employee’s morale high, handling the cash flow, and streamlining operations were major tasks for Mr. Ashok. But the whole situation has been a one-of-a-kind experience. It gave us the strength that if people want, they can survive any damn situation.

Mr. Ashok has always emphasized the blending of innovation and technology. The company has always tried to address its pain points and provided solutions exceeding its expectations.

Constraints that are to overcome

The biggest constraint in the Indian ACP Industry is the usage of low-quality and substandard raw materials. These malpractices are killing the product and its functionality. And awareness about the ACP as a building material owing to its various benefits concerning weather ability, health, safety, etc. is necessary. 

Mr. Ashok says, “Revolution means manufacturing an Indian product that is recognized, accepted, and adopted/adapted worldwide.” Aludecor is curating innovation that is acknowledged worldwide. A few of their products that are popular and are trendsetters worldwide are: Wabi Sabi (ACP) finishes, Sand Series ACP, and Aludecor Vi-SECURE (the anti-microbial/anti-COVID ACPs).With changing industry demands Aludecor has also come up with new designs and solutions. Initially, it was only the plain-vanilla colors and designs were in demand. Now, people love to experiment with various finishes, textures, and decorative designs. The company has been in high focus on producing products that abide by safe and environment-friendly products, such as FR (fire-retardant), anti-microbial, anti-insect, and more.

Aludecor Client-Base

Aludecor has a wide selection of reputable clients. The company mostly works with the top architects, façade consultants, and builders in the country and abroad. They also work with the leading EPC companies, fabricators and fabricating firms, Class A signage converters, and more. Besides these, the company also supplies for the Channel Partners, high-end Corporates, and Government bodies (both the Central and the State) – the list is endless!

Customer loyalty toward Aludecor is incredible. For the last two decades company has been able to live up to its expectations, creating more value than they expected consistently.

In his free time, Mr. Ashok loves to read, travel, watch cricket matches, etc. He tries to refuel his energy by spending quality time with his family.

Company Work culture

Coming to the work culture at Aludecor employees are always inspired to think out of the box and go the extra mile to cater to the customer’s requirements. The company encourages to take risks without worrying about failure. Learning and exploring is the only way to explore the potential.

Mr. Ashok is now planning to convert Aludecor into the world’s leading global brand in Metal Composite Panels.

A piece of advice from Mr. Ashok for all budding Entrepreneurs”:

Curate products or services that can solve the pain points of the customers. He further advised No work should be done half-heartedly.

#BeatTheFire

Coming to social responsibility Mr. Ashok and the company has started a movement named #BeatTheFire where they have requested the Government through the change.org portal to take immediate actions to implement Precautionary Measures for enhanced Structural safety.

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