The secret to Dubai’s success lies in its ability to continually tailor its services to meet the ever-evolving desires of travellers. whether it is offering world-class facilities, unforgettable experiences or embracing sustainable tourism Practices to protect the environment, Dubai never ceases to amaze its guests with its unmatched adaptability.
What is sustainable tourism?
The Global Sustainable Tourism Council (GSTC) defines it as recognizing both the positive and negative impacts of tourism and incorporating sustainable practices to try and maximize the positive impacts.
According to a recent study with more than 11,000 travelers from 11 countries, 90% of them seek sustainable alternatives when making important trips. And more than 50% report abandoning a destination or mode of transportation because its commitment to being environmentally friendly seems questionable.
The UAE has the world’s largest ecological footprint as the Arabian desert is not conducive to the construction of mega-cities. In addition, Dubai is known for its vibrant urban scene which requires significant resources to maintain.
Recognizing the growing environmental consciousness among new-age travelers who prioritize responsible tourism, its lawmakers are committed to making Dubai a sustainable and attractive destination for all. As part of this initiative, Dubai Sustainable Tourism (DST) has provided 18,000 hours of training to its stakeholders and partners.
Kavya Seth, a jewelry designer from Bangalore, India and mother of two rambunctious girls, travels frequently to Dubai for business and family trips. She is such a strong advocate of sustainability that her family does not shop for trendy outfits at retail outlets, but buys clothing material from textile souks to design and style according to their own preferences. “They last longer than your off-the-shelf pieces. They embrace your body’s changes and are downright classy,” she quotes.
Kavya insists on traveling in the Dubai Metro despite huge crowds, carries her own water bottles and books her accommodation only in hotels that adopt eco-friendly practices.
Dubai’s Department of Economy and Tourism (DET) has relaunched the Carbon Calculator tool, helping hotels track and manage their carbon footprint in real time. This is in line with the UAE’s Net Zero Strategy by 2050 and the United Nations Sustainable Development Goals. As Dubai prepares to host COP28 later this year, the move makes it a top sustainable tourism destination.
Promoting sustainable solutions from the ground-up
Dubai’s vibrant city center is home to famous landmarks such as the Dubai World Trade Center and the Burj Khalifa. Just a stone’s throw away from them is The H Dubai, an ultra-luxe 5-star hotel that redefines boutique luxury. With 236 opulent rooms, suites and apartments, 11 exclusive dining venues and the acclaimed Mandara Spa, H Dubai is a mini paradise. But here’s the real deal: This majestic establishment holds The Green certification from the Emirates Green Building Council, thanks to its steadfast commitment to sustainability.
When asked how they integrate sustainable practices into their operations, Sophie Blondel, General Manager, H Dubai explains, “We have invested in the state-of-the-art Power Notch LFC-100 biodigester. It converts organic waste into reclaimed water. that enriches. The landscape of the property. It has processed 1,830 kg of food waste, reducing carbon emissions by 3.9 tonnes. Additionally, the data generated through the biodigester allows us to identify areas of food waste and reduce the waste in our kitchens. Helps in implementing measures to increase efficiency.
“We have installed water-efficient systems in all rooms and promote reuse of towels and linens to conserve resources. Guests receive Super Green vouchers as rewards that can be redeemed at the hotel’s dining outlets Our energy monitoring and control systems help reduce energy use. And we reward our employees who demonstrate an exceptional commitment to sustainability.”
H Dubai has joined hands with Degrade, a Dubai-based sustainable manufacturing company, to transform used plastic into premium clothing and accessories. He actively participates in the Soap for Hope program by Diversey, which empowers local communities by recycling soaps and detergents. Plus, they collaborate with eco-certified suppliers who are encouraged to reduce packaging and source locally produced ingredients for their kitchens.
Dubai Government’s Sustainability Guidelines for the Hospitality Industry
Blondell says 2023 is a year of stability in the UAE with initiatives that reflect its values and the legacy of its founder and President, the late His Highness Sheikh Zayed bin Sultan Al Nahyan.
“Dubai’s Department of Tourism has mandated all hotels to meet sustainability requirements, an initiative to further enhance Dubai’s position as one of the world’s leading sustainable tourism destinations. should also provide submissions and actively participate in achieving the overall carbon emission reduction target”, he added.
committed to the dubai setting industry standards A pioneer in sustainable tourism. With more consumers actively seeking eco-friendly travel options, Dubai’s commitment to responsible hospitality ensures that it remains at the top of everyone’s travel wish list.