She will be responsible for planning, developing, implementing and monitoring the overall business marketing strategy. She will also overlook market research, pricing, product marketing, marketing communications, advertising and public relations.
Kapoor will be part of the Bank’s Executive Committee and will work closely with the Managing Director and Chief Executive Officer Anubrata Biswas,
Kapoor has over 19 years of experience in Brand Management, Sales and Marketing across BFSI, Telecom, Auto and FMCG brands. Prior to this, she was Director of Marketing at American Express, where she headed Brand Strategy and Communications.
an alumnus of Amity UniversityHe has completed special programs in Leadership Excellence and Digital Marketing from Harvard Business School and Northwestern Kellogg University.
Biswas said, “It gives me immense pleasure to welcome Shilpi to the leadership team of Airtel Payments Bank. Shilpi’s vast experience across various industries, coupled with her deep understanding of consumer, digital and business-to-business marketing, makes the bank Will play an important role in further strengthening the different position of
Kapoor said, “Airtel Payments Bank has been registering strong growth over the years. With its unique business model, the bank has been able to serve a diverse set of customers with simple, secure and beneficial digital financial solutions. I work I look forward to working with the team to develop the bank’s strong growth story.”