The brand will use the funds to build its team, offer a range of innovative oral care solutions, strengthen its brand position, and expand distribution.
Perfora, like many other new-age beauty and personal care brands, is challenging traditional players with a fresh take on the category in terms of product lines and distribution.
Launched in August 2021 by Jatan Bawa and Tushar Khurana, Perfora’s product portfolio includes Electric Toothbrush, Probiotic Mouthwash, En-Ha Toothpaste, Smart Flosser and Peroxide-Free Tooth Whitening Pen.
“We want to make a big impact in people’s daily lives with high-quality and effective oral care products,” Bawa said.
Currently, the brand sells its products directly to the consumers through its website and channels like Amazon India, Swiggy Instamart and more.
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Manu Chandra, Managing Partner, Sauce.VC, said, “With increasing disposable income and access to the Internet, consumers have started investing in products that deliver an immersive experience.
According to the company, oral care is a market of Rs 15,000 crore, dominated by existing brands.
Close up, Patanjali, and Sensodyne.
“In India, 90% of the people have either dental cavities or gum disease. There is a severe lack of awareness about oral hygiene and most of the products in the market use unsuitable ingredients like SLS or Titanium Dioxide or Sodium Saccharin. There is a huge opportunity to create an oral care brand that creates awareness,” Khurana said.