Fresco stores will essentially sell fresh fruits and vegetables in-store. However, to access BigBasket’s wide range of 50,000 products, customers can place orders online through the Fresho app and pick them up at the Fresho store at their convenience, Menon told ET.
“We want to be everything in the kirana (business). It is very strategic in nature as a major part of the customers still want offline shopping for groceries and fresh supplies. The total addressable market (TAM) is huge. “There will be a fair share of users who remain physical.”
According to the company, this will help the company reach 500 million new users over time. Menon said this is a significant growth opportunity for the online grocer. each fresh shop It will be around 2,000 sq ft in size and will require an investment of anywhere between Rs 50-70 lakh.
Launched in Bengaluru on Wednesday, the Fresho store has integrated self-billing counters with video AI tools that enable customers to select items of their choice and weigh them at the counter through automated computer vision and bill accordingly. Is.
ecommerce head Amazon India It is also enabling pickup from more retail outlets for online grocery Ordered by ET
reported in august,
The US-based ecommerce firm is doing what it has done in India with Whole Foods in the US, where a consumer can order online on Amazon Fresh and pick it up from the nearest Whole Foods store in select cities. In 2017, Amazon acquired Whole Foods for more than $13 billion.