Mumbai: 10Club, which previously acquired, operates and develops e-commerce businesses, has acquired fitness equipment maker scudgear, at a time when Thresio-style ventures are gaining traction in India amid an increase in the number of direct-to-consumer brands.

Financial details of the deal were not disclosed. US-based Thracio is the world’s largest acquirer of third-party private label businesses heroine.with.

Founded by IIM Kashipur graduate Raviteja Visakoti and her brother Ritihish, Scudgear manufactures health, fashion and smartphone accessories and sells them on its website and Amazon India Marketplace, where it has listed 400 Stock Keeping Units (SKUs). The company has a 2,500 sq ft warehouse in Hyderabad with eight employees.

For 10clubScudgear is its second acquisition and the first sportsgear manufacturer to house its brand. company
recently acquired my newborn, a brand selling baby products on Amazon India, after raising funds
in one of the biggest seed rounds In the startup sector of India. The company was founded last year by 22ft cofounder Deepak NairJoel Ayala, Class 5 Global cofounder, and former Lamudi CEO Bhavna Suresh Who was it
recently nominated For the Woman Ahead Award at the ET Startup Awards 2021.

“The business we see today grows around 60-70% year on year. So, they have found traction and product-market-fit. Generally, what they lack is that they have no brand proposition Mila, they haven’t started building a community, and that stickiness hasn’t started. The 10 club usually comes at this crossroads,” Suresh said in an earlier interview with ET.

In line with the founders’ vision, 10Club will now seek to make Scudgear a $100 million brand.

Deepak Nair, Co-Founder and Chief Operating Officer, 10Club, said, “His (Raviteja’s) vision of building a sizable business in the sports and fitness space is perfectly aligned with what we have designed for this exciting category at 10Cube. matches.” “We are extremely excited to have Ravi and his team join this category along with other acquisitions in the coming months.”

10Club will work with Scudgear to fix supply-chain issues the company faced following the coronavirus outbreak, while digitizing warehouse operations and technology to identify potential areas of growth to increase volume to build

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We are confident that the 10Club team will grow the business the way we have.” “Deepak and Bhawna have made a great team and we look forward to exploring the possibilities that the future holds for us in partnership with the 10 Club team.”