With these acquisitions, 10Club expects to achieve an annual revenue run rate of $50 million.
Employees from all three firms will join 10clubs, increasing the workforce eight-fold to 400, from 48 currently.
“We are extremely optimistic on the domestic category and takeover Three strong brands in the lawn and garden segment help us establish a strong foothold and more importantly, this will complement the six new acquisitions that we will announce soon.
“With these acquisitions, we will generate revenue of over $50 million in the domestic category alone,” Deepak Nair, co-founder and COO of 10 Club, said in a statement.
Earlier this year, 10Club raised a $40 million seed round, with participation from Heyday, PDS International, Class 5 Global among others.
All three brands acquired by 10Club specialize in seeds, soil, flower bulbs, compost, planters, tools and every other type of equipment a consumer might need for their home gardening.
According to 10 Club, the lawn and garden segment saw an unprecedented spike during the pandemic, as people stayed home and looked for ways to make their homes feel refreshed, while creating hobbies that relieve stress. And the company believes the trend is here. to live.
According to company estimates, the current category size is around $900 million, with less than 10 per cent online penetration, growing at over 70 per cent year-on-year.
“We are very excited to partner with the founders to make these brands India’s first home gardening brand with a national footprint. We look forward to working with the founders to bring their online presence, operations and marketing expertise to life.” Continuing up,” said 10 Club Partner Growth Mona Ederty Bagheria.